Sr. Product Marketing Manager, SEI (remote)

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Requirements:

• 7+ years of product marketing experience, with at least 3 years focusing on enterprise software or software engineering-related products.
• Strong understanding of software development and engineering practices, tools, and methodologies, specifically a deep understanding of source code repositories, Git workflows, and the software development lifecycle—including sprint planning, pull requests, and CI/CD—to ensure our messaging resonates with engineering leaders and aligns with real-world development practices.
• Demonstrated success in launching and scaling technical products in fast-paced, competitive markets.
• Exceptional analytical abilities, with proven experience in market assessment, competitive analysis, and crafting compelling product narratives.
• Adept at using data to drive decisions, measure outcomes, and refine strategies.
• Excellent written and verbal communication skills, with the ability to distill complex technical concepts into clear business benefits.
• Proven track record of effectively collaborating with cross-functional teams, influencing without direct authority, and driving alignment.
• Experience mentoring junior team members or cross-functional partners, demonstrating a strong commitment to professional growth and knowledge-sharing.
• Entrepreneurial mindset and eagerness to experiment and iterate in response to evolving market demands.

Responsibilities:

• Conduct ongoing market and competitive analyses to identify trends, opportunities, and threats in the SEI category.
• Develop and refine market segmentation models, ensuring our messaging and positioning reflect the unique requirements of each segment.
• Translate technical product features into compelling value propositions that resonate with engineering leaders, technical stakeholders, and C-level executives.
• Partner with product management to inform the product roadmap and ensure alignment with market demands and emerging customer needs.
• Define and execute integrated launch plans for new offerings or feature enhancements, including sales and marketing collateral, launch events, and internal training.
• Collaborate with demand generation teams to design targeted campaigns that drive pipeline growth and accelerate the adoption of SEI products.
• Create and maintain up-to-date product marketing materials such as battle cards, solution briefs, interactive demos, and sales decks.
• Organize regular training sessions for internal teams, providing the necessary tools and knowledge to position the product effectively.
• Develop competitive intelligence resources that help GTM teams articulate key differentiators and counter common objections.
• Collaborate with key stakeholders and customers to gather success stories, testimonials, and use cases that illustrate product value and outcomes.
• Work closely with the Product Marketing Content team to create high-impact assets (e.g., blogs, webinars, white papers) that position our SEI product as industry-leading.
• Engage with customers and industry influencers to capture real-world feedback, refine messaging, and identify potential reference accounts.
• Build relationships and align objectives with cross-functional teams (product management, engineering, demand generation, channel, and sales).
• Provide thought leadership on industry trends, product positioning, and go-to-market best practices.
• Serve as an internal spokesperson for the SEI product category, ensuring teams remain informed and cohesive.
• Collaborate with fellow PMMs to uncover and define high-impact, cross-portfolio use cases that position Appfire as essential to enterprise transformation initiatives—expanding our presence across industries, workflows, and Atlassian & Github solutions.
• Support Channel and Channel Marketing teams in identifying and evaluating potential service partners that could enhance the SEI product ecosystem.
• Contribute to joint marketing activities with strategic partners, helping to craft co-branded messaging and programs.
• Participate in external speaking opportunities (e.g., conferences, webinars) to elevate the company’s thought leadership in software engineering intelligence.