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Sr Product Marketing Manager, Enterprise Segment

Posted about 1 month agoViewed

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💎 Seniority level: Manager, 5-7 years

📍 Location: United States, Canada

💸 Salary: 146000.0 - 198000.0 USD per year

🔍 Industry: Cybersecurity

🗣️ Languages: English

⏳ Experience: 5-7 years

🪄 Skills: LeadershipAgileCybersecurityData AnalysisProduct ManagementSalesforceCross-functional Team LeadershipStrategyContent creationCommunication SkillsAnalytical SkillsMarket ResearchMarketingCustomer supportCustomer Success

Requirements:
  • 5-7 years of product marketing experience, with 3+ years of cybersecurity industry experience preferred.
  • Knowledge of enterprise security challenges, including identity and access management, identity access governance, MDM, authentication, and workforce cybersecurity.
  • Experience working closely with Enterprise Go-to-Market Teams.
  • Strong storytelling and messaging skills, with experience translating technical solutions and product capabilities into compelling business value.
  • Advanced ability to analyze data to measure success and refine go-to-market strategies for improved results.
Responsibilities:
  • Lead the research, strategy, and creation of senior decision-maker messaging and positioning, connecting buyer pain points and needs with our Enterprise Password Management and XAM platform solutions, helping organizations secure workforce access.
  • Conduct deep customer, market, and competitive research to inform ICP, buyer personas, industry trends, and GTM strategies.
  • Develop Enterprise Product Marketing Strategy
  • Own the Enterprise Narrative & Messaging
  • Enable Marketing
  • Enable Sales
  • Measure and Optimize
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