Product Marketing Manager (Part-Time)

Posted 7 days agoViewed

📍 Location: Poland, Cyprus, Portugal

🔍 Industry: B2B SaaS

🏢 Company: Competera👥 51-100💰 $3,000,000 Seed about 1 year agoArtificial Intelligence (AI)Big Data E-Commerce Retail Machine Learning Analytics Retail Technology Information Technology Enterprise Software Software

🗣️ Languages: English

🪄 Skills: Data AnalysisCommunication SkillsAnalytical SkillsSEORESTful APIsPresentation skillsWritten communicationExcellent communication skillsTeamworkCross-functional collaborationSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingCRMEnglish communicationSaaSA/B testing

Requirements:

Proven experience in product marketing, preferably in the B2B SaaS industry.
Strong understanding of marketing fundamentals, including branding, messaging, customer journey mapping, and collateral creation.
Excellent written and verbal communication skills.
Ability to work independently and as part of a team.
Strong analytical skills and data-driven decision-making abilities.
Experience with marketing automation tools and CRM systems.
A passion for technology and a knack for explaining complex concepts in simple terms.
Experience with video editors

Responsibilities:

Develop compelling product positioning and messaging that resonates with our target audience.
Create clear and concise value propositions.
Craft persuasive product narratives for various marketing channels.
Collaborate with the marketing and sales teams to develop and execute tailored marketing plans.
Plan and execute successful product releases and launches, including onboarding materials for new and existing clients, launch events, webinars, and email campaigns.
Develop product knowledge base for new and existing clients.
Coordinate with cross-functional teams to ensure smooth launch and release processes.
Conduct market research to identify trends, competitor analysis, and customer needs.
Analyze customer feedback to inform product improvements and marketing strategies.

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