Director of Growth Marketing, Acquisition
O
OneSkinLongevity, Skin Health
United StatesFull-TimeDirector
Salary180000 - 200000 USD per year
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Job Details
- Experience
- 8+ years
- Required Skills
- Google AnalyticsAmplitude AnalyticsA/B testing
Requirements
- 8+ years of experience driving paid growth at high-scale DTC or consumer brands, preferably within a subscription setting, with a track record of profitably managing 8-figure+ annual budgets
- Full-funnel mindset, understanding how to balance acquisition and LTV and how channels influence each other
- Performance driven with strong analytical skills to interpret data, derive insights and make data-driven decisions with a focus on impact and optimization for scale
- Platform expertise across core paid media channels, such as Meta, Tiktok, Google, affiliates
- Experience running and scaling offline channels such as TV, podcasts, and partnerships
- Ability to deliver a vision for the program strategy while also jumping into the weeds to support team on execution
- Strong communication and collaboration skills with experience working across various functions, and the ability to influence key stakeholders
- Excellent project management skills, with the ability to manage multiple projects simultaneously and deliver results on time
- Up-to-date knowledge of industry trends, best practices, and emerging technologies in the creative and growth marketing space
Responsibilities
- Develop and execute a comprehensive, multi-channel growth strategy to drive customer acquisition, and LTV while maintaining efficiency and brand trust
- Lead and mentor a high-performing growth marketing team, fostering accountability, innovation, and continuous improvement
- Collaborate cross-functionally with brand, creative, product, finance, data, and lifecycle teams to align growth goals with overall business objectives
- Oversee paid media strategy and execution across social, search, programmatic, and affiliates to profitably scale new customer growth
- Manage significant paid budgets. Forecast, allocate, and optimize spend to maximize efficiency and impact improving LTV:CAC for long-term scalability
- Partner with the creative strategy to provide performance insights that can be translated into actionable creative briefs
- Expand into and test emerging platforms to unlock new growth opportunities
- Lead offline media strategy (TV/CTV, audio, OOH, print, direct mail) to complement digital channels and build brand reach
- Design and implement a structured testing roadmap across creative, audiences, placements, bidding, and offers to drive systematic learning and optimization
- Own evolution of measurement frameworks, including MMM, MTA, geo-experiments, lift studies, and incrementality testing
- Build reporting dashboards and feedback loops that surface insights and guide decision-making across teams
- Partner with eCommerce and CRM teams to optimize customer journeys—improving conversion, onboarding, and retention through landing pages, checkout, and lifecycle touchpoints
- Champion a customer-centric growth approach rooted in understanding customer needs and removing friction across touchpoints
- Drive the exploration and integration of AI tools and automation to enhance speed, insight generation, and efficiency across performance marketing workflows
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