Head of CRM Strategy
New
B
B2spinGaming, Social Casino
Estonia, European time zones (GMT to GMT+3), GMT to GMT+3Full-TimeLead
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- SQLMicrosoft Power BITableauLooker
Requirements
- 5+ years proven experience in strategic leadership within CRM/lifecycle marketing
- Strong preference for gaming, free-to-play, or app-based entertainment industries experience
- Demonstrated track record of managing and developing high-performing teams (8+ people)
- Experience leading multiple specialist workstreams simultaneously
- Experience building and scaling CRM functions in multi-brand or high-growth environments
- Deep expertise with CRM platforms (Bloomreach strongly preferred)
- Hands-on experience with campaign execution and optimization
- Proficiency with data analysis and visualization tools (SQL, Looker/Tableau/Power BI preferred)
- Ability to build performance frameworks
- Strong understanding of player lifecycle management
- Strong understanding of segmentation strategies
- Strong understanding of monetization mechanics in gaming contexts
- Excellent stakeholder management skills
- Proven ability to influence senior leadership and drive cross-functional collaboration
- Data-driven mindset with passion for testing, learning, and continuous improvement
Responsibilities
- Own strategic planning and execution of campaign activity across all brands, translating business goals into actionable CRM strategies
- Act as strategic bridge between Retention, Product, BI, and Brand teams, representing CRM as a key growth driver in cross-departmental initiatives
- Build performance frameworks and reporting dashboards, leading quarterly reviews to identify success patterns and innovation opportunities
- Lead and develop two Strategy Managers and their teams (Reactive CRM, Automation, Monetisation), providing coaching, performance management, and career development
- Build team capabilities across specialist domains, ensuring knowledge sharing and succession planning
- Foster innovation culture and drive measurable impact through effective team leadership and collaboration
- Oversee the full campaign lifecycle from ideation to reporting, maintaining structured calendars that balance reactive performance and proactive brand-building
- Partner with Operations to ensure flawless campaign execution in Bloomreach and Retool, driving continuous improvement through data-driven insights
- Maintain hands-on involvement in complex campaign optimization while empowering teams for day-to-day execution
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