- Own strategic planning and execution of campaign activity across all brands, translating business goals into actionable CRM strategies
- Act as strategic bridge between Retention, Product, BI, and Brand teams, representing CRM as a key growth driver in cross-departmental initiatives
- Build performance frameworks and reporting dashboards, leading quarterly reviews to identify success patterns and innovation opportunities
- Lead and develop two Strategy Managers and their teams (Reactive CRM, Automation, Monetisation), providing coaching, performance management, and career development
- Build team capabilities across specialist domains, ensuring knowledge sharing and succession planning
- Foster innovation culture and drive measurable impact through effective team leadership and collaboration
- Oversee the full campaign lifecycle from ideation to reporting, maintaining structured calendars that balance reactive performance and proactive brand-building
- Partner with Operations to ensure flawless campaign execution in Bloomreach and Retool, driving continuous improvement through data-driven insights
- Maintain hands-on involvement in complex campaign optimization while empowering teams for day-to-day execution
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