- Develop and manage advertising campaigns using Facebook Ads Manager.
- Manage 25+ ad accounts, ensuring optimal structure and performance.
- Create compelling ad creatives, including copywriting and image selection.
- Analyze performance data to drive campaign improvements.
- Present detailed campaign performance reports to clients.
- Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
- Define and set up custom conversions to track specific user actions.
- Collaborate with clients to align campaign goals, audiences, and budgets.