- Identify and engage target accounts through multi-channel outbound strategies including cold calls, email, LinkedIn, and events.
- Research key stakeholders and decision-makers within target companies to personalize outreach.
- Qualify inbound and outbound leads through discovery conversations and assessment against ICP criteria.
- Build and maintain relationships with prospects over longer nurture cycles through consistent follow-up.
- Schedule and confirm discovery calls and product demos for Account Executives.
- Maintain comprehensive records of all activities, interactions, and pipeline stages in the CRM.
- Collaborate with marketing to align on campaigns, messaging, and follow-up sequences.
- Meet monthly and quarterly pipeline contributions and meeting-booked targets.