- Plan, build, launch, and manage Google Search, Display, and Performance Max campaigns
- Conduct keyword research, develop negative keyword lists, and optimize ad copy
- Monitor campaign performance and optimize bids, budgets, and targeting
- Set up and manage conversion tracking, Google Tag Manager, and Google Analytics
- Perform A/B testing on ad copy, landing pages, and bidding strategies
- Manage and allocate ad budgets efficiently across campaigns
- Generate regular performance reports with clear insights and recommendations
- Collaborate with internal team members to align campaign strategy
- Stay up to date on Google Ads platform changes, policies, and industry best practices
Data AnalysisGoogle AnalyticsA/B testing