- Lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals.
- Develop and implement comprehensive digital marketing strategies across SEO, PPC, email, and paid media.
- Design and execute full-funnel campaigns to drive customer acquisition and engagement.
- Use data insights to optimize site performance and inform strategic decisions.
- Manage marketing automation to nurture leads and encourage repeat purchases.
- Collaborate with agencies and internal teams to ensure cohesive and impactful marketing execution.
- Stay ahead of industry trends and foster a culture of innovation and excellence.
SEOTeam managementDigital Marketing