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Content Marketing Manager

Posted 3 days agoViewed

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💎 Seniority level: Manager, 3–5 years

📍 Location: United States

💸 Salary: 100000.0 - 120000.0 USD per year

🔍 Industry: Healthtech

🏢 Company: Inspiren👥 11-50💰 $2,720,602 over 2 years agoMachine LearningAnalyticsInformation TechnologyHealth Care

⏳ Experience: 3–5 years

🪄 Skills: Project ManagementData AnalysisGoogle AnalyticsCross-functional Team LeadershipContent creationContent managementCommunication SkillsAnalytical SkillsCollaborationSEOReportingWritingMarketingEditingLead GenerationStrategic thinkingDigital MarketingCustomer SuccessSaaSA/B testing

Requirements:
  • 3–5 years of B2B content marketing experience in SaaS, preferably in healthtech or another high-growth environment
  • Strong writer with a portfolio of content that spans blog posts, social media, and customer storytelling
  • Experience managing an editorial calendar and collaborating cross-functionally to align content with broader GTM efforts
  • Clear understanding of how content supports each stage of the buyer and customer journey
  • Comfortable owning performance metrics and KPIs, with a data-informed approach to content creation and iteration
  • Maniacal attention to detail and a high bar for quality—grammar, formatting, flow, tone, and structure all matter to you
  • Creative and strategic thinker with the ability to form a clear point of view and deliver content that performs
  • Excited to build from scratch, operate independently, and move quickly
  • Comfortable working in ambiguity and taking ideas from 0→1
  • Sees content not just as brand storytelling, but as a core growth lever that drives business impact
Responsibilities:
  • Create and execute an editorial content strategy that builds brand awareness, highlights customer impact, and amplifies Inspiren’s voice in the market.
  • Lead the development of our blog and social channels, from planning and writing to publishing and performance analysis, ensuring content ladders up to company priorities.
  • Collaborate cross-functionally with Product Marketing, Demand Gen, and Customer Success to source content, tell powerful customer stories, and develop assets that fuel campaigns and drive pipeline growth.
  • Own our day-to-day social media presence across platforms including LinkedIn, Instagram, and YouTube—creating posts, engaging with the community, and reporting on performance.
  • Manage and optimize the blog content calendar, aligning with launches, milestones, and key narratives across the business.
  • Support customer marketing by crafting case studies, testimonials, and lifecycle content that reinforces value and deepens engagement.
  • Repurpose long-form content into social posts, executive thought leadership, and campaign-ready assets.
  • Ensure brand consistency and voice across all content, and contribute to the evolution of our messaging and storytelling.
  • Track key performance metrics and KPIs for content performance, engagement, and contribution to campaign and pipeline goals.
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