Content Marketing Manager

Posted about 1 month agoViewed

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💎 Seniority level: Manager, 7+ years

📍 Location: United States

🔍 Industry: SaaS

🏢 Company: Kion👥 10-50 Energy

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Project ManagementContent creationContent managementCommunication SkillsAnalytical SkillsCollaborationSEOAgile methodologiesWritingMarketingLead GenerationDigital MarketingWordPressData analyticsCustomer SuccessSaaS

Requirements:

7+ years of experience.
Demonstrable experience driving continually improving content and SEO initiatives.
Understanding of the Google search algorithm and backlink approaches.
Experience planning and executing prospect & customer-facing content programs.
Understanding of the sales funnel, lead lifecycle and acceleration tactics.
Experience breaking down technical topics for multiple audiences.
Experience using analytics to inform content marketing decisions.
Excellent communication, professional writing and content curation skills.
Proficiency with marketing automation platforms (HubSpot & SFDC), CMS (Craft & Wordpress) and AI/analytics tools (ChatGPT & SEMrush).
Solid project management experience.

Responsibilities:

Establish SEO, keyword and backlink strategy to align to pillar campaigns.
Build and manage a rich content/editorial calendar.
Blog regularly to attract site visitors through search, social media and email.
Review and optimize content for all digital properties.
Create multi-modal campaign-related resources.
Grow new leads by converting site traffic.
Nurture Kion prospects by producing regular, helpful content.
Optimize marketing automation and lead nurturing processes.
Collaborate with leadership, product, sales and industry experts.

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