Lead the creation and execution of content strategy that supports SmithRx’s marketing, sales, and brand goals Partner with the Director of Brand and Content to scale SmithRx’s content engine, from process and production to thought leadership and narrative development Manage the editorial calendar and develop content across formats: articles, whitepapers, case studies, ebooks, one-pagers, web copy, and executive bylines Serve as a key editor and quality control layer for all outbound marketing content Collaborate with stakeholders across Product, Sales, Strategy, and Clinical to surface ideas and craft compelling stories Translate complex healthcare and PBM concepts into approachable, differentiated messaging Create SEO-informed content that supports demand generation and organic traffic goals Help build out content infrastructure, tools, and workflows as the team grows Analyze content performance and contribute to measurement frameworks Stay sharp on content trends and competitive messaging in health tech and pharmacy benefits