Senior Brand & Content Marketing Manager

Posted 11 days agoViewed

💎 Seniority level: Senior, 7+ years

📍 Location: Arkansas, Arizona, California, Colorado, Florida, Georgia, Kansas, Minnesota, Missouri, Nevada, North Carolina, South Carolina, Ohio, Pennsylvania, Tennessee, Texas, Utah, Virginia, Washington, Wisconsin

🔍 Industry: Health-Tech

🏢 Company: SmithRx

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Project ManagementData AnalysisContent creationContent managementCommunication SkillsSEOWritingCross-functional collaborationEditingStrategic thinkingDigital Marketing

Requirements:

7+ years of experience in marketing or related function with 5+ years of experience in content marketing, brand communications, or editorial leadership
Exceptional writing and editing skills with a portfolio of strong, business-oriented content
Demonstrated ability to synthesize technical or policy-heavy subject matter into engaging copy
Experience with SEO, CMS tools, and performance measurement
Cross-functional collaboration skills and the ability to drive clarity in ambiguity

Responsibilities:

Lead the creation and execution of content strategy that supports SmithRx’s marketing, sales, and brand goals
Partner with the Director of Brand and Content to scale SmithRx’s content engine, from process and production to thought leadership and narrative development
Manage the editorial calendar and develop content across formats: articles, whitepapers, case studies, ebooks, one-pagers, web copy, and executive bylines
Serve as a key editor and quality control layer for all outbound marketing content
Collaborate with stakeholders across Product, Sales, Strategy, and Clinical to surface ideas and craft compelling stories
Translate complex healthcare and PBM concepts into approachable, differentiated messaging
Create SEO-informed content that supports demand generation and organic traffic goals
Help build out content infrastructure, tools, and workflows as the team grows
Analyze content performance and contribute to measurement frameworks
Stay sharp on content trends and competitive messaging in health tech and pharmacy benefits

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