Sr. Content Marketing Manager

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Requirements:

• Proven experience as a Sr. Content Marketing Manager, Sr. Writer, or a similar senior role for a cybersecurity company.
• At least six years of experience writing content, with experience working for companies targeting cybersecurity.
• A deep understanding of the cybersecurity industry, trends, and technologies, and the ability to construct persuasive storytelling for security and IT audiences.
• Experience sourcing and working with external agencies, vendors, individual freelancers, and budgets.
• High journalistic standards, communicators, and presenters of content ideas.
• Exceptional storytelling skills, with the ability to craft and guide narratives that resonate with technical audiences, building trust and engagement at every stage of the buyer's journey.
• Demonstrated critical and creative thinking skills with a collaborative approach to supporting a cross-functional team through complex content marketing challenges.
• Proficiency in buyer journeys for B2B cybersecurity executives and practitioners.
• Eager to push the boundaries of traditional content marketing with a passion for innovation, exploring new formats, platforms, and approaches to deliver exceptional audience experiences.

Responsibilities:

• Develop high-quality, long-form editorial content that engages security and IT leaders.
• Craft insightful, forward-thinking content that positions 1Password as a trusted voice in cybersecurity.
• Deliver a diverse range of content, including core web pages, campaign landing pages, and sales materials, ensuring clarity, impact, and brand alignment.
• Act as a key editor for the Content team, upholding quality standards and ensuring messaging consistency across all assets.
• Develop a deep understanding of our buyers' challenges and how 1Password solutions drive key business outcomes. Translate insights into compelling narratives.
• Work cross-functionally with marketing, product, and sales teams to strategize, develop, and implement content that powers campaigns and product launches.
• Shape and execute content marketing strategies that support growth initiatives, ensuring alignment with company goals and market positioning.
• Partner with teams across the organization to craft compelling stories about campaigns, product innovations, and thought leadership.
• Stay ahead of cybersecurity trends, competitive movements, and market shifts, informing content strategy with timely insights.
• Write and edit across content types, ensuring brand voice is consistent, engaging, and impactful across all touchpoints.
• Leverage AI tools to optimize editorial workflows, streamline content production, and enhance research capabilities.
• Leverage SEO best practices to increase domain authority, enhance organic search performance, and grow audience engagement. Use data-driven insights to refine content strategies.