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Brand Manager

Posted 1 day agoViewed

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💎 Seniority level: Manager, 5-7 years

💸 Salary: 115000.0 - 135000.0 USD per year

🏢 Company: OLIPOP👥 51-100💰 $30,000,000 Series B over 3 years agoFood and BeverageHealth Care

⏳ Experience: 5-7 years

Requirements:
  • 5-7 years of experience in a brand marketing role with a track record of executing campaigns and marketing strategies with excellence; preferably within CPG.
  • Excellent analytical abilities and strategic thinking skills, with a data-driven approach to decision-making.
  • Understanding of marketing principles, brand management, digital marketing, and market analysis.
  • Exceptional communication and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
  • Strong cross-functional leadership experience collaborating with stakeholders in marketing and other departments to achieve common goals.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Proficiency in marketing software and tools (POS, panel data, CRM, analytics platforms, etc.).
Responsibilities:
  • Support development of comprehensive marketing strategies aligned with company objectives and market trends to increase market share, drive brand recognition and consumer engagement.
  • Monitor performance of the brand and proactively recommend optimizations informed by an in-depth understanding of the brand positioning, consumer target, category and competitive set.
  • Execute best-in-class integrated marketing campaigns that include broadcast, digital, social and influencer, ensuring initiatives drive brand distinction, reach and business performance.
  • Manage a cross-functional team to bring new products, partnerships, flavors and formats to market in alignment with the brand strategy ensuring high quality execution within timelines.
  • Work with consumer insights to conduct qualitative and quantitative market research and competitor analysis to identify new opportunities for growth and inform existing initiatives.
  • Track brand performance and analyze campaign effectiveness to optimize ROI.
  • Manage the budget for projects within span of care and make recommendations to most effectively leverage the spend to drive business impact.
  • Collaborate with functional internal experts across PR, media, partnerships, social influencer, loyalty marketing and design teams to ensure consistent and impactful communications.
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