- Champion a consumer-first mindset across the marketing team and broader organization, mentoring colleagues on applying insights to strategic decisions
- Lead cross-functional and agency partnerships to embed the consumer perspective into briefs, business cases, and sales materials, advising stakeholders on insight-led tradeoffs
- Lead the design and execution of research projects that inform marketing and innovation decisions (e.g., concept testing, creative testing, sensory testing, etc.), developing specialized expertise across methodologies
- Own vendor relationships and day-to-day project management, from design to reporting, ensuring findings are translated into clear, actionable recommendations
- Drive internal reporting and presentations that track brand KPIs, such as household penetration, brand awareness, and campaign performance, proactively surfacing trends and implications for leadership
- Build and evolve OLIPOP’s consumer knowledge, research tools, and insights capabilities, serving as a resource and mentor to colleagues across functions
- Monitor industry trends, cultural shifts, and emerging consumer behaviors, translating them into recommendations that shape brand strategy and innovation
Project ManagementMarket Research