- Develop and execute a comprehensive RMN strategy across platforms like Walmart Connect, Target Roundel, and Kroger Precision Marketing.
- Own the end-to-end relationship with the retail media and performance marketing agency.
- Lead strategy and execution for on-demand and rapid delivery platforms such as Instacart, DoorDash, and GoPuff.
- Optimize media investment to drive ROAS, incrementality, and full-funnel performance.
- Establish clear performance KPIs, test frameworks, and measurement models.
- Own the end-to-end digital shelf strategy, including PDP optimization, SEO, AEO, content syndication, and conversion optimization.
- Build, lead, and develop a high-performing eRetail and RMN team.
- Collaborate with Sales, Marketing, Shopper, Supply Chain, Finance, and CX teams for omni-channel planning.