- Own the development and execution of go-to-market plans for new products and feature releases within the Commerce Division.
- Conduct market research and competitive analysis to define positioning, messaging, and pricing strategies.
- Develop product launch materials, including internal enablement documents, customer-facing collateral, and demand generation content.
- Craft compelling product positioning and messaging that differentiates Cordance’s Commerce solutions.
- Create and deliver sales enablement tools, including battle cards, pitch decks, objection handling guides, and competitive analysis.
- Partner with demand generation and content marketing teams to develop thought leadership pieces, webinars, case studies, and campaign assets.
- Develop onboarding materials, product documentation, and in-product guidance to support customer success.