Contract Associate Brand Manager, Diamond Sports

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Requirements:

• 2+ year of brand marketing experience, including internships or entry-level roles.
• Strong understanding of baseball and softball culture, and the communities that support them.
• Experience managing campaign timelines, assets, and deliverables across internal teams or external partners.
• Highly collaborative across teams to keep messaging and execution aligned across channels.
• Comfortable writing briefs, campaign updates, or internal docs that help teams stay on the same page.
• Contributed to projects where plans, timelines, or stakeholders shifted and helped keep work moving forward through those changes.

Responsibilities:

• Support and develop marketing programs that promote a compelling brand narrative that aligns with our values and vision, ensuring that every touchpoint reflects our core message.
• Responsible for managing the planning milestones for brand marketing initiatives, ensuring alignment with cross-functional stakeholders and seamless connection across multiple consumer touchpoints.
• Enhance brand activation and associations with Major League Baseball, Little League, and other strategic partners by managing the event and content strategy to drive brand awareness
• Track brand health by analyzing data from the Brand Health Tracker study, ensuring continuous monitoring of key performance indicators and providing actionable insights to guide strategic decisions. Monitor campaign and strategic initiative performance and develop data-backed recommendations to inform future planning.
• Develop and oversee compelling content projects in partnership with internal studio and external agencies to effectively drive brand awareness, distinctiveness and relevance with the target audience.
• Support the execution of brand campaigns and integrated marketing efforts under the GameChanger Brand umbrella. Coordinate cross-functional teams to ensure alignment on timelines, messaging, and asset needs.
• Manage project timelines, creative reviews, and asset delivery for brand moments.
• Help identify emerging trends and cultural moments that GameChanger Brand can authentically tap into.