Brand Manager - 6 month Fixed Term Contract

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Requirements:

• 5+ years in a brand role, ideally within DTC, health tech or purpose-led businesses.
• Strong campaign planning skills across content, media and creative
• Experience working with social media campaign strategy, execution and analysis, with a focus on success in organic channels
• Comfortable leading projects and coaching junior team members
• Confident using brand, content and customer data to inform strategy.
• Familiarity with audience research, segmentation or user testing. Confidence in performance metrics and campaign reporting.
• Highly organised and detail-oriented, with a creative eye and commercial mindset
• Experience working in a startup environment - a go-getter who can roll up their sleeves to activate from execution through to strategy
• Passionate about women’s health and building brand equity through trust and education

Responsibilities:

• Maintain a consistent brand identity across all channels, ensuring alignment with the founders' vision and voice.
• Plan and deliver brand, product, and seasonal campaigns across social, email, influencer, and partnerships.
• Oversee the content calendar and guide creative development for a cohesive cross-channel presence.
• Work with Growth to deliver integrated media plans and campaign performance tracking.
• Manage the Social Media Manager and Content Creator, supporting agile planning and high-quality brand delivery.
• Lead strategies from outreach to performance tracking, ensuring alignment with brand values.
• Track brand and campaign results using tools like GA4 and Triple Whale, sharing insights to guide future strategy.
• Assist with press efforts and provide brand-aligned messaging for media opportunities.
• Work cross-functionally to deliver consistent, brand-aligned assets and champion creative experimentation