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Content Marketing Manager
Posted about 17 hours agoViewed
💎 Seniority level: Manager, 5+ years
💸 Salary: 90000.0 - 95000.0 USD per year
🔍 Industry: B2B SaaS and/or event technology
🏢 Company: Blackthorn.io
⏳ Experience: 5+ years
Requirements:
- 5+ years of experience in content marketing for a B2B SaaS and/or event technology company.
- Exceptional writing, editing, and storytelling skills with a strong portfolio.
- Experience managing social media strategy and engagement for a B2B brand.
- Understanding of SEO best practices and content performance analytics.
- Strong project management skills and ability to manage multiple content streams.
- Proficient in leveraging AI to enhance productivity and output.
Responsibilities:
- Develop and execute a content strategy and calendar that drives awareness, engagement, and conversion across Blackthorn’s ICP (both industry and persona).
- Write, edit, and publish engaging content, including blog posts, original research, ebooks, case studies, emails, and ads.
- Own and execute Blackthorn.io’s social media strategy to increase brand visibility and engagement.
- Develop executive bylines, guest blogs, and speaking engagement content to elevate Blackthorn’s industry presence.
- Work closely with the SVP of Marketing and other stakeholders to maintain Blackthorn’s brand voice and textual guidelines, ensuring consistency across marketing and communication channels.
- Experiment with and leverage AI tools, including ChatGPT, to drive efficiencies and increase content output.
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