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Senior Content Marketing Manager
Posted 3 days agoViewed
💎 Seniority level: Senior, 5+ years
💸 Salary: 90000.0 - 110000.0 USD per year
🔍 Industry: EdTech
🏢 Company: SchoolStatus👥 251-500💰 Private over 3 years agoEducationUnified CommunicationsSoftware
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- 5+ years of experience in content marketing, preferably in a B2B SaaS environment
- Strong portfolio of written and/or multimedia content across various stages of the customer journey
- Deep understanding of SEO strategy, keyword planning, and performance metrics
- Proficiency with SEMrush, Ahrefs, GA4, WordPress, HubSpot, Clarity, ChatGPT, and Looker
- Editorial sensibility and the ability to balance strategic thinking with hands-on execution
- Strong project management skills and comfort leading cross-functional content initiatives
Responsibilities:
- Develop and implement a comprehensive content strategy aligned with the K-12 education sales cycle and school year calendar
- Collaborate with product marketing, brand, and demand generation to align content efforts across all digital channels and a range of audiences, ensuring a consistent voice and brand tone
- Optimize content based on weekly and monthly SEO and lead generation reporting
- Develop and maintain content guidelines, including best practices and knowledge hubs for AI-powered content creation (e.g., ChatGPT or Claude.ai)
- Contribute to video content development, including scripting and coordination with creative resources
- Collaborate with sales, product, and customer success teams to identify content needs and opportunities
- Support customer retention and advocacy efforts through tailored messaging and lifecycle content
- Serve as a key content consultant and editor for internal stakeholders to ensure messaging consistency and clarity
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