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Marketing Associate

Posted about 2 months agoViewed

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πŸ’Ž Seniority level: Junior, 1-2+ years

πŸ“ Location: USA

🏒 Company: BirdπŸ‘₯ 101-250πŸ’° $33,000,000 Post-IPO Debt over 2 years agoπŸ«‚ Last layoff over 1 year agoElectric VehicleRide SharingTransportationMobile AppsMobile

πŸ—£οΈ Languages: English

⏳ Experience: 1-2+ years

πŸͺ„ Skills: Project ManagementData AnalysisGoogle AnalyticsContent creationCommunication SkillsAnalytical SkillsCollaborationProblem SolvingSEORESTful APIsPresentation skillsWritten communicationReportingSales experienceMarket ResearchData visualizationMarketingTeam managementStakeholder managementDigital MarketingData analyticsEnglish communicationA/B testing

Requirements:
  • Bachelor's degree in a marketing, communication strategy, or business from a competitive school
  • 1-2+ years of experience using data to facilitate business or product decisions
  • Experience with content creation, social media strategy, event logistics and support, and digital media.
Responsibilities:
  • Provide centralized support for Bird/Spin brands including value proposition, creative execution, tone and messaging through the development and dissemination of comprehensive brand guidelines that can be localized by regional teams.
  • Manage the annual marketing calendar and support all campaign execution across channels, including coordinating campaign launch dates, optimizing marketing calendar, as well being responsible for all escalations related to operational activities.
  • Create and source content and maintain a strong brand presence through our social media channels.
  • Develop + maintain local campaign execution toolkits that can be adapted in local markets through deep partnership with regional marketing teams to understand local challenges and ensure they have the tools and support needed.
  • Leverage market research to create impactful creative and messaging that resonates with the Bird/Spin rider.
  • Where required, collaborate with external agencies for creative production, localization, and media buying.
  • Support owned communications channels including social media platforms and PR. Responsible for helping to create PR strategies and execution for new market wins, new product launches and any other newsworthy events.
  • Support regional partners in the execution of all events including measuring and reporting on its effectiveness.
  • Optimize local event toolkits and create processes and forums for cross regional sharing of learnings and insights.
  • Utilize data insights to identify new opportunities for acquisition, activation and retention.
  • Lead by example and help educate business stakeholders with varying technical or non-technical backgrounds.
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