Growth Marketing Associate

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Requirements:

• 2+ years of experience in growth marketing, with a proven track record in executing paid marketing campaigns and expanding beyond social media.
• Strong project management skills with the ability to juggle multiple campaigns, partnerships, and initiatives.
• Analytical and data-driven mindset with the ability to extract meaningful insights and adapt strategies accordingly.
• Solid understanding of digital marketing trends and tools, with experience in growth marketing, demand generation, and performance marketing.
• Strong written and verbal communication skills, with the ability to summarize complex data and communicate findings effectively.
• High level of organizational skills and a proactive approach to managing tasks and timelines.

Responsibilities:

• Develop and execute marketing strategies across multiple channels, including paid social, TV, OOH, podcasts, affiliate marketing, and new partner opportunities (e.g., whitelisting).
• Manage daily tasks for paid media campaigns, including ad creation, optimization, and weekly reporting.
• Drive new marketing initiatives that scale business growth and improve user acquisition efficiency.
• Identify 25–30 new affiliate newsletters/blogs and 15–20 podcasts each month, securing 10 new partnerships per month for newsletters/blogs and 10 new partnerships per month for podcasts.
• Foster and manage relationships with external partners, ensuring product send-outs, negotiations, and reporting are executed effectively.
• Work cross-functionally with creative, product, and marketing teams to execute successful campaigns and develop high-performing ads.
• Analyze campaign performance trends and market data to optimize ongoing campaigns and inform future strategies.
• Conduct competitive analysis and market research to identify new opportunities and refine creative strategies.
• Create and maintain marketing processes that ensure efficiency, consistency, and high-quality execution.
• Source influencers for UGC and whitelisting ad opportunities.