Apothékary

👥 11-50💰 $8,000,000 Seed 6 months agoE-CommercePersonalizationConsumer GoodsWellnessHealth Care💼 Private Company
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Apothékary offers a modern approach to wellness rooted in traditional herbal medicine. Founded by Shizu Okusa, the company provides thoughtfully formulated herbal remedies that address the root causes of ailments using the wisdom of ancient healing traditions. Their products are crafted by in-house Clinical Herbalists and made from non-GMO, gluten-free ingredients, aiming to help individuals reconnect with nature and achieve a balanced state of well-being.

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📍 United States

🧭 Full-Time

🔍 Health & Wellness

  • 2+ years of experience in growth marketing, with a proven track record in executing paid marketing campaigns and expanding beyond social media.
  • Strong project management skills with the ability to juggle multiple campaigns, partnerships, and initiatives.
  • Analytical and data-driven mindset with the ability to extract meaningful insights and adapt strategies accordingly.
  • Solid understanding of digital marketing trends and tools, with experience in growth marketing, demand generation, and performance marketing.
  • Strong written and verbal communication skills, with the ability to summarize complex data and communicate findings effectively.
  • High level of organizational skills and a proactive approach to managing tasks and timelines.
  • Develop and execute marketing strategies across multiple channels, including paid social, TV, OOH, podcasts, affiliate marketing, and new partner opportunities (e.g., whitelisting).
  • Manage daily tasks for paid media campaigns, including ad creation, optimization, and weekly reporting.
  • Drive new marketing initiatives that scale business growth and improve user acquisition efficiency.
  • Identify 25–30 new affiliate newsletters/blogs and 15–20 podcasts each month, securing 10 new partnerships per month for newsletters/blogs and 10 new partnerships per month for podcasts.
  • Foster and manage relationships with external partners, ensuring product send-outs, negotiations, and reporting are executed effectively.
  • Work cross-functionally with creative, product, and marketing teams to execute successful campaigns and develop high-performing ads.
  • Analyze campaign performance trends and market data to optimize ongoing campaigns and inform future strategies.
  • Conduct competitive analysis and market research to identify new opportunities and refine creative strategies.
  • Create and maintain marketing processes that ensure efficiency, consistency, and high-quality execution.
  • Source influencers for UGC and whitelisting ad opportunities.

Project ManagementData AnalysisContent creationCommunication SkillsAnalytical SkillsSEOMarketingDigital MarketingA/B testing

Posted 7 days ago
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🔥 R&D Herbalist
Posted about 2 months ago

📍 United States

🧭 Full-Time

💸 60000.0 - 70000.0 USD per year

🔍 Wellness industry

  • Bachelor or Master’s degree in Herbal Science/Medicine, Botany, Pharmacognosy, or a related certification in herbalism, nutrition, or other alternative health modalities
  • Minimum 3-5 years experience in herbal product development and formulation in the dietary supplements or wellness industry
  • Strong knowledge of multiple herbal traditions (Japanese Kampo, Ayurveda, TCM, Western herbalism, etc.)
  • Experience in herbal formulation and ingredient knowledge of traditional and modern herbal practices and processing technologies
  • Strong knowledge of FDA and cGMP regulations in the dietary supplement space
  • Strong organizational and project management abilities
  • Excellent verbal and written skills, ability to work efficiently with all levels of the company and able to effectively present technical information to technical and non-technical stakeholders
  • Ability to work in a fast-paced, timeline-focused team environment
  • Excellent time management skills with a proven ability to manage multiple priorities simultaneously
  • Strong analytical and problem-solving skills
  • Proficient with Microsoft Office and Google Suite or related software
  • Spearhead the research, formulation and development of products in line with business, brand objectives and market opportunities
  • Utilize traditional herbal medicine principles and modern scientific methods to ensure Apothékary standards of product efficacy, quality, safety, sustainability whilst meeting regulatory requirements
  • Be at the forefront of industry trends, scientific research, and consumer preferences to identify and recommend new opportunities for product innovation or improvement on existing formulations
  • Assist the new product development process from creation to launch including but not limited to product roadmap, Go-To-Market lead times, sampling rounds and formulation approvals, and sourcing for vendors
  • Collaborate with co-manufacturers on the commercialization and technical specifications of formulations, sourcing of sustainable, high-quality ingredients, address production quality, consistency, and capacity issues to ensure product quality and supply stability
  • Negotiate with existing and new co-manufacturers for price quotes and formulate and new/existing formulations to meet margin requirements
  • Continuously improve and enhance products and formulations; lead efforts to enhance product attributes such as taste, texture, nutritional content packaging, and shelf life
  • Create educational product briefs for Marketing and Ops hand off, including supporting research articles on claims, the herbs and ingredients chosen, and founding content structure for future Marketing assets and copy
  • Maintain detailed records of research, testing, and product development processes
  • Ensure product formulations comply with FDA, FTC, USDA, and DSHEA regulations
  • Support the development and maintenance of quality control procedures
  • Verify ingredient quality and specifications meet company standards
  • Research and compile scientific evidence to support product claims
  • Grow and build out our claims substantiation dossier
  • Assist with documentation required for product certifications (non-GMO, organic, etc.)
  • Help troubleshoot product quality issues and recommend solutions
  • Work closely with quality assurance teams to develop standard operating procedures (SOPs) and maintain quality control
  • Create educational product briefs and content for the marketing team
  • Develop training and education materials on herbal products for internal teams and retail partners
  • Act as subject matter expert in our products and advise/support the Customer Success team with incoming customer inquiries
  • Advise and work with the Marketing, Creative, and Digital teams to ensure all product claims satisfy Marketing needs and key benefits while balancing language to meet FDA minimums
  • Review/write educational research-based content for our blog (and possibly other outlets) on health and herbalism topics
  • Support content creation team on content creation and overall strategy
  • Create innovative recipes and usage recommendations for products
  • Analyze customer feedback and suggest product improvements based on insights
  • Participate in consumer testing and interpret results to guide product development

Project ManagementProduct DevelopmentAnalytical SkillsProblem SolvingMicrosoft OfficeRESTful APIsTime ManagementWritten communicationResearchCross-functional collaboration

Posted about 2 months ago
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📍 United States

🔍 Consumer goods, beauty or wellness

  • Bachelor's degree in Business, Marketing, or a related field; MBA preferred
  • 3-5 years of progressively responsible sales experience in the consumer goods, beauty or wellness industry
  • Proven track record of driving sales growth, especially within natural and beauty
  • Strong leadership skills with a history of managing high-performing sales teams
  • Excellent communication, negotiation, and presentation abilities
  • Strategic thinker with the ability to translate insights into actionable plans
  • Entrepreneurial spirit and a passion for contributing to a (very) fast-paced environment
  • Willingness to adapt, learn, and thrive in a rapidly changing industry
  • Availability for travel as required
  • Develop and execute a commercial strategy that drives profitable top-line revenue and market share growth in the wellness and natural grocer categories
  • Lead strategic sales leadership across all channels, including Natural Grocery, Mass, and Beauty/Wellness ensuring cohesive growth and market expansion
  • Provide strategic direction to the sales team, brokers, and distributors to ensure consistent execution of Apothékary’s brand plans across all trade channels
  • Identify and evaluate new market opportunities, including emerging channels and potential international expansion, to diversify revenue streams and drive strategic growth
  • Strengthen relationships with key retail partners, brokers, and distributors to expand distribution and improve shelf positioning
  • Work with Creative and Brand team to execute on eye catching marketing campaigns in-store and various OOH / trade marketing to drive velocities in-store
  • Leverage syndicated data (IRI, Nielsen, SPINS) to track performance and optimize pricing, and report data on a weekly basis to executive team
  • Manage trade spend efficiency and ROI to optimize promotional investments and improve profitability
  • Partner with Finance to develop budgets, forecast revenue, and ensure cost-effective commercial initiatives
  • Work closely with Operations & Supply Chain to align demand planning and inventory strategies with sales growth
  • Collaborate with the CEO & Board on commercial growth plans, ensuring transparency and alignment on strategic priorities
  • Secure new key accounts and expand into new channels: practitioner, independent, hospitality (hotels), and create high branded marketing partnerships in conjunction with Brand team
  • Prospect and build a pipeline of potential accounts and leads inclusive of retail and ecommerce partners
  • Train store staff in person or zoom, demos and visit stores with Apothékary on shelf
  • Analyze and upsell existing accounts based on customer buying history; suggest related and new products; explain technical features based on customer-identified needs
  • Analyze and summarize competitor information and trends to identify new sales opportunities
  • Travel as needed to meet with clients, attend and host at industry events (Expo West), and nurture relationships
Posted 2 months ago
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