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Retail Sales & Partnerships Manager
Posted 17 days agoViewed
💎 Seniority level: Director, 3-5 years
📍 Location: United States
🔍 Industry: Consumer goods, beauty or wellness
🏢 Company: Apothékary👥 11-50💰 $8,000,000 Seed 4 months agoE-CommercePersonalizationConsumer GoodsWellnessHealth Care
🗣️ Languages: English
⏳ Experience: 3-5 years
Requirements:
- Bachelor's degree in Business, Marketing, or a related field; MBA preferred
- 3-5 years of progressively responsible sales experience in the consumer goods, beauty or wellness industry
- Proven track record of driving sales growth, especially within natural and beauty
- Strong leadership skills with a history of managing high-performing sales teams
- Excellent communication, negotiation, and presentation abilities
- Strategic thinker with the ability to translate insights into actionable plans
- Entrepreneurial spirit and a passion for contributing to a (very) fast-paced environment
- Willingness to adapt, learn, and thrive in a rapidly changing industry
- Availability for travel as required
Responsibilities:
- Develop and execute a commercial strategy that drives profitable top-line revenue and market share growth in the wellness and natural grocer categories
- Lead strategic sales leadership across all channels, including Natural Grocery, Mass, and Beauty/Wellness ensuring cohesive growth and market expansion
- Provide strategic direction to the sales team, brokers, and distributors to ensure consistent execution of Apothékary’s brand plans across all trade channels
- Identify and evaluate new market opportunities, including emerging channels and potential international expansion, to diversify revenue streams and drive strategic growth
- Strengthen relationships with key retail partners, brokers, and distributors to expand distribution and improve shelf positioning
- Work with Creative and Brand team to execute on eye catching marketing campaigns in-store and various OOH / trade marketing to drive velocities in-store
- Leverage syndicated data (IRI, Nielsen, SPINS) to track performance and optimize pricing, and report data on a weekly basis to executive team
- Manage trade spend efficiency and ROI to optimize promotional investments and improve profitability
- Partner with Finance to develop budgets, forecast revenue, and ensure cost-effective commercial initiatives
- Work closely with Operations & Supply Chain to align demand planning and inventory strategies with sales growth
- Collaborate with the CEO & Board on commercial growth plans, ensuring transparency and alignment on strategic priorities
- Secure new key accounts and expand into new channels: practitioner, independent, hospitality (hotels), and create high branded marketing partnerships in conjunction with Brand team
- Prospect and build a pipeline of potential accounts and leads inclusive of retail and ecommerce partners
- Train store staff in person or zoom, demos and visit stores with Apothékary on shelf
- Analyze and upsell existing accounts based on customer buying history; suggest related and new products; explain technical features based on customer-identified needs
- Analyze and summarize competitor information and trends to identify new sales opportunities
- Travel as needed to meet with clients, attend and host at industry events (Expo West), and nurture relationships.
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