Performance Marketing Associate

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Requirements:

• 1–3 years of experience managing and optimizing paid campaigns on Google Ads and Meta Ads.
• Background in SaaS or other digital subscription-based models.
• Attention to detail — you notice the small stuff that can make a big difference in ad copy, targeting, or tracking setup.
• Strong analytical skills — you're confident using tools like Google Sheets for campaign analysis, budget pacing, and reporting.
• Critical thinker — you approach problems with curiosity and structured thinking, always seeking to understand the "why."
• Excellent communicator — you can clearly articulate performance insights, campaign strategies, and testing ideas both verbally and in writing.
• Performance marketing enthusiasm — you're genuinely passionate about performance marketing and keep up with the evolving ad landscape.
• Adaptability — you're excited by change and thrive in a fast-paced, test-and-learn environment.

Responsibilities:

• Launch, manage, and optimize paid media campaigns across Google Ads, Meta Ads, LinkedIn, Reddit, and other digital channels.
• Run structured experiments across ad copy, creative, and landing pages to improve conversion rates and uncover what resonates with target audiences.
• Implement and manage tracking via GTM and GA, ensuring accurate attribution and alignment with HubSpot and lifecycle goals in partnership with RevOps.
• Analyze and report on campaign performance regularly, identifying insights and opportunities for continuous improvement.
• Collaborate with the creative and content teams to help develop high-performing ad creative, landing pages, and testing strategies.
• Stay up to date with platform changes, trends, and best practices across PPC advertising and bring new opportunities to the table.