- Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
- Own keyword strategy, bidding strategies, match types, and search intent optimization to drive high-quality candidate acquisition.
- Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
- Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
- Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
- Monitor and optimize campaign performance using KPIs such as CPL, CPA, ROAS, and conversion rates.
- Analyze campaign performance and transform data into actionable recommendations that improve acquisition efficiency.
- Build and maintain performance dashboards while communicating campaign insights and recommendations to leadership.
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