- Own the email marketing calendar, including promotional campaigns and automated journeys like welcome series, abandoned cart, and win-back flows.
- Develop and manage the SMS program, ensuring it integrates with email for a cohesive lifecycle strategy.
- Own the loyalty and rewards program strategy, execution, and optimization to drive repeat purchases and LTV.
- Optimize product, collection, and content pages for traditional SEO and AI-driven search discovery.
- Develop end-to-end customer lifecycle strategies, identifying segments and opportunities based on behavioral and transactional data.
- Partner with Ecommerce, Paid Media, Customer Experience, and Creative teams to align messaging and strategy.
ShopifySEO