- Load 10–12 new video ads per week into test campaigns across Meta, TikTok and Snapchat.
- Adapt each asset for platform-specific aspect ratios, crops, links and safe zones.
- Write primary text, headlines and descriptions for each ad launch.
- Track ad approvals, submit and follow up on appeals, and report rejected content by platform.
- Read test results against the internal playbook and identify winning and underperforming ads.
- Move winning ads into scaling campaigns and adjust budgets.
- Retest underperformers with new combinations of videos and copy.
- Work with attribution events, Google Tag Manager and Google Analytics to compare performance across platforms.
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