Marketing Generalist

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Requirements:

• Minimum of 3 years of experience in marketing, preferably in the hospitality, food & beverage, or retail industry.
• Strong project management skills with the ability to handle multiple marketing initiatives simultaneously.
• Experience working with or managing external agencies, including social media, performance marketing, and design.
• Ability to develop and oversee content strategies for various marketing channels.
• Hands-on approach with the ability to execute campaigns from start to finish.
• Strong analytical skills to evaluate marketing trends and previous marketing efforts.
• Experience planning and executing promotional events and campaigns.
• Excellent communication and interpersonal skills to collaborate effectively with internal teams and external partners.
• Understanding of Indian or German culture is a plus.
• Proficiency in digital marketing tools, social media platforms, and marketing analytics.

Responsibilities:

• Develop and oversee the company’s brand and marketing strategy by analysing trends and evaluating past marketing efforts.
• Manage and coordinate content strategies in collaboration with social media and performance marketing agencies.
• Plan and execute online and offline marketing campaigns, promotions, and events.
• Work closely with the operations team to ensure smooth campaign execution.
• Lead and guide marketing working students handling social media-related tasks.
• Maintain an overview of all marketing-related activities and manage projects independently.
• Drive hands-on execution of marketing initiatives from concept development to implementation.
• Ensure brand consistency and alignment across all marketing channels.