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Marketing Operations Manager

Posted about 2 months agoViewed

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๐Ÿ’Ž Seniority level: Manager, 8+ years

๐Ÿ“ Location: Canada, United Kingdom, United States

๐Ÿข Company: Mark43๐Ÿ‘ฅ 251-500๐Ÿ’ฐ $39,999,992 Series E 12 months agoGovTechInformation ServicesLaw EnforcementPublic SafetySoftware

๐Ÿ—ฃ๏ธ Languages: English

โณ Experience: 8+ years

๐Ÿช„ Skills: SQLBusiness IntelligenceData AnalysisSalesforceOperations ManagementTableauBusiness OperationsCommunication SkillsAnalytical SkillsPresentation skillsReportingCross-functional collaborationData visualizationMarketingStakeholder managementCRMFinancial analysisData modelingData analyticsData management

Requirements:
  • 8+ years of experience with increasing levels of responsibility driving cross-functional marketing operations initiatives.
  • Proficient with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce expertise required), and analytics tools (e.g., Tableau, Looker, Power BI).
  • Skilled in analyzing and interpreting data to make informed decisions, and presenting insights and results to general Marketing, Sales and Finance audiences.
  • Excellent presentation, written, and verbal communication skills.
  • Strong interpersonal skills with the ability to foster collaborative, cross-functional relationships across various levels and organizational roles
  • Self-starter, strong teamwork and problem-solving skills.
Responsibilities:
  • Configure marketing tools to collect and organize data to enable analysis and measurement against marketing goals.
  • Ensure data accuracy, hygiene, and governance across marketing platforms and CRM systems to enable consistent and reliable reporting.
  • Monitor, analyze, report on and communicate the health of marketing performance, including pipeline contribution, program ROI, customer acquisition, and activity, throughout the marketing funnel.
  • Develop custom reports, as well as build and maintain key dashboards and presentations to share critical information at business reviews, executive meetings, and board meetings.
  • Identify, design, and execute processes that enable our demand, field, and growth teams to be more effective in their day-to-day work, including operational excellence in data reliability, list uploads, campaign analysis, etc.
  • Own the global Lead Scoring, Lead Lifecycle, Account Scoring, and Lead follow-up process.
  • Help support effective working relationships and plan interlock with the broader marketing team, SDRs, partners, sales, customer success, finance, and IT.
  • Evangelize the future vision for a scalable marketing technology stack and partner with Sales Operations, IT, and Revenue Operations to build, evolve and grow it.
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