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Senior Marketing Operations Manager

Posted 14 days agoViewed

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💎 Seniority level: Senior

📍 Location: Worldwide

💸 Salary: 150000.0 - 160000.0 USD per year

🏢 Company: Circle.so

🗣️ Languages: English

🪄 Skills: Google AnalyticsData visualizationMarketingLead GenerationCRMData analyticsChange ManagementA/B testing

Requirements:
  • Deep understanding of performance marketing, including paid advertising, conversion testing, and marketing data tagging and integration including UTMs, conversion pixels, passing deals and other user_id type data to integrate various sources of marketing data, etc
  • Experience with HubSpot, Chili Piper (or another lead routing software), Clay (or another data enrichment tool), and Google Analytics
  • You have run software evaluations, and implemented integrated solutions across marketing teams
  • Firm understanding of the entire customer journey, and the impact of marketing systems and tools at each stage
  • Ability to interpret process gaps, and propose solutions to their underlying causes
  • Experience with a large tech stack, and technical ability to optimize systems integrations
  • A holistic thinker, able to manage multiple objectives/assignments while supporting initiatives across several cross-functional teams
  • Able to quickly grasp new concepts, and work in a high-performing, fast-paced environment
  • User-centric, empathetic approach to introducing business change
  • Detail-oriented, taking into consideration each moving part of the system before taking action or recommending a solution
  • Excellent verbal and written communication skills
  • Self-starter; highly analytical; capable of delivering on goals with minimal supervision
Responsibilities:
  • Develop and execute marketing operations strategies to drive lead generation, nurture campaigns, and maximize marketing ROI
  • Manage and optimize our marketing technology stack, including HubSpot (for marketing automation and CRM), Chili Piper (for lead routing), Clay (for data enrichment), and Google Analytics (for web analytics)
  • Implement and manage UTM tracking and conversion data integration to accurately measure campaign performance and tie traffic and ad clicks to actual revenue
  • Support performance marketing initiatives including paid advertising campaigns, conversion testing, and optimization from an infrastructure and implementation standpoint
  • Utilize analytics and reporting tools, including Google Analytics, to track key marketing performance metrics, identify trends, and develop better marketing ops strategies with key stakeholders
  • Conduct regular analysis of the marketing operations function, and its priorities, to identify areas for improvement and inform the roadmap
  • Collaborate with cross-functional teams, including sales, finance, and customer success, to align strategies and streamline processes
  • Create, maintain, and analyze customer segments within HubSpot to improve targeting and personalization
  • Ensure our marketing tech stack is fully optimized, and provide support to all teams utilizing our marketing tools
  • Maintain documentation of our evolving marketing processes and customer engagement motions
  • Take ownership of change management planning, and implementing new/existing marketing processes across teams
  • Partner closely with team members on the front lines to ensure our systems, data, and processes are increasing their effectiveness and efficiency
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