Marketing Operations Manager - (Remote - US)

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Requirements:

• Bachelor’s degree in Marketing, Business, Data Science, or a related field.
• 3+ years of experience in Marketing, Sales, or Revenue Operations.
• Deep experience with Salesforce and HubSpot (certifications are a plus).
• Proficiency in data tools such as Google Analytics, Tableau, Looker, Excel, or SQL.
• Familiarity with advertising and marketing platforms like Google Ads, Facebook Ads, and UTM frameworks.
• Strong problem-solving, attention to detail, and organizational skills.
• Excellent communication abilities, especially when translating data for technical and non-technical stakeholders.
• Comfortable working in a remote team environment using tools like Slack, Google Workspace, and project management platforms.

Responsibilities:

• Manage and optimize the integration between Salesforce and HubSpot to support end-to-end lead tracking and reporting.
• Conduct regular audits to ensure accuracy and alignment between marketing and sales data.
• Build and maintain dashboards and custom reports to track KPIs, campaign performance, and customer behavior.
• Analyze cross-channel marketing performance to uncover trends, gaps, and areas of improvement.
• Drive marketing attribution strategies using UTMs and other tracking tools to measure ROI effectively.
• Support campaign execution by managing prospect lists, creating custom fields, and enabling segmentation strategies.
• Collaborate closely with Revenue Operations, Finance, and Sales to streamline processes and ensure unified reporting.