Marketing Operations Manager - (Remote - US)

Bachelor’s degree in Marketing, Business, Data Science, or a related field. Deep experience with Salesforce and HubSpot (certifications are a plus). Proficiency in data tools such as Google Analytics, Tableau, Looker, Excel, or SQL. Familiarity with advertising and marketing platforms like Google Ads, Facebook Ads, and UTM frameworks. Strong problem-solving, attention to detail, and organizational skills. Excellent communication abilities, especially when translating data for technical and non-technical stakeholders. Comfortable working in a remote team environment using tools like Slack, Google Workspace, and project management platforms.

Manage and optimize the integration between Salesforce and HubSpot to support end-to-end lead tracking and reporting. Conduct regular audits to ensure accuracy and alignment between marketing and sales data. Build and maintain dashboards and custom reports to track KPIs, campaign performance, and customer behavior. Analyze cross-channel marketing performance to uncover trends, gaps, and areas of improvement. Drive marketing attribution strategies using UTMs and other tracking tools to measure ROI effectively. Support campaign execution by managing prospect lists, creating custom fields, and enabling segmentation strategies. Collaborate closely with Revenue Operations, Finance, and Sales to streamline processes and ensure unified reporting.