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Demand Generation Manager

Posted 13 days agoViewed

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💎 Seniority level: Senior, 5+ years

📍 Location: US, PST, EST

💸 Salary: 120000.0 - 145000.0 USD per year

🔍 Industry: Adtech

🏢 Company: tvScientific👥 11-50💰 $9,400,000 Convertible Note about 1 year agoInternetAdvertising

⏳ Experience: 5+ years

🪄 Skills: SalesforceCommunication SkillsAnalytical SkillsSEOCross-functional collaborationLead GenerationData analyticsSaaSA/B testing

Requirements:
  • 5+ years in demand generation, ABM, event marketing, or growth marketing (B2B SaaS, adtech, or martech preferred).
  • Proven success in executing multi-channel campaigns that drive pipeline and revenue.
  • Hands-on experience with ABM platforms (Demandbase, 6sense, Terminus) and marketing automation tools (HubSpot, Marketo, Pardot).
  • Strong analytical skills with experience tracking campaign performance and ROI.
  • Expertise in event marketing, including trade shows, field events, and webinars.
  • Knowledge of paid media (Google Ads, LinkedIn Ads), SEO, and content marketing.
  • Exceptional cross-functional collaboration and communication skills.
  • A data-driven, test-and-learn mindset focused on continuous iteration and improvement.
Responsibilities:
  • Develop and execute multi-channel campaigns (paid media, content, email, events) to generate high-quality leads.
  • Optimize nurture programs using A/B testing, behavioral data, and performance insights.
  • Identify high-value accounts with sales and implement ABM strategies (1:1, 1:few, 1:many) across email, paid media, and content.
  • Plan and execute in-person and virtual events that drive lead acquisition and brand engagement.
  • Track key metrics (MQL to SQL conversion, pipeline impact, CAC, ROI) and continuously refine strategy.
  • Use marketing automation tools (Salesforce, HubSpot, Marketo) to measure attribution and optimize campaigns.
  • Ensure seamless lead handoff, tracking, and nurture optimization.
  • Partner with sales to refine targeting, messaging, and conversion strategies for maximum efficiency.
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