Demand Generation Manager (US)

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Requirements:

• 3-5+ years of experience in B2B demand generation or growth marketing, preferably in retail tech, eCommerce, or SaaS.
• Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads), marketing automation tools, CRM (Salesforce).
• Proven track record in driving pipeline and revenue growth through multichannel demand generation strategies.
• Strong analytical mindset with the ability to interpret data, optimize campaigns, and present insights to stakeholders.
• Excellent project management skills, with the ability to handle multiple initiatives in a fast-paced environment.
• Exceptional communication and collaboration skills, working cross-functionally with sales, product, and operations teams.

Responsibilities:

• Define and refine target audience segments within enterprise retail, leveraging data-driven insights.
• Develop and execute multi-channel demand generation programs to generate high-quality pipeline.
• Identify and implement new demand generation tactics to accelerate lead-to-opportunity conversion rates.
• Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns to drive brand awareness and high-quality conversions.
• Create and manage email marketing campaigns to nurture prospects through the funnel.
• Develop and execute webinars that engage target accounts and drive lead generation.
• Partner with content and creative teams to develop high-impact campaign messaging and assets tailored to different buyer personas and funnel stages.
• Manage marketing automation platforms to execute and optimize demand generation campaigns.
• Work closely with SDR, Product, and Revenue Operations to align demand generation efforts with business goals.
• Collaborate with Constructor’s paid agency to set up campaigns, track KPIs, optimize spend to accelerate conversions and pipeline generation.
• Collaborate with marketing operations to improve lead scoring, attribution, and campaign performance tracking.
• Continuously analyze campaign performance tracking Leads, QCs and key pipeline metrics.
• Utilize marketing analytics tools to track and optimize campaign effectiveness.
• Conduct A/B testing across email, ad copy, landing pages, and creative assets to improve conversion rates.