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Demand Generation Manager

Posted 3 days agoViewed

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💎 Seniority level: Manager, 3+ years

📍 Location: US, Canada

💸 Salary: 75000.0 - 85000.0 USD per year

🔍 Industry: B2B SaaS marketing

🏢 Company: Orkes👥 11-50💰 $20,000,000 Series A about 1 year agoArtificial Intelligence (AI)Open SourceCloud ComputingApps

⏳ Experience: 3+ years

🪄 Skills: SQLData AnalysisGoogle AnalyticsREST APIMarket ResearchMarketingLead GenerationDigital MarketingCRMA/B testing

Requirements:
  • 3+ years of experience in demand generation, growth marketing, or digital marketing, with a track record of driving pipeline growth.
  • Expert in paid search, and hands-on experience with LinkedIn Ads, and other digital channels.
  • Deep understanding of ABM strategies, including account selection, personalized campaigns, and sales alignment.
  • Experience planning and executing in-person events with measurable impact on lead generation and pipeline acceleration.
  • Strong analytical skills—comfortable with data analysis, A/B testing, and reporting to optimize performance.
  • A results-driven mindset, with a passion for experimentation and a bias for action.
Responsibilities:
  • Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms.
  • Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts.
  • Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution.
  • Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI.
  • Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience.
  • Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.
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