Demand Generation Manager

Posted 4 days agoViewed

💎 Seniority level: Manager, 5 years

📍 Location: United States

💸 Salary: 80000.0 - 95000.0 USD per year

🔍 Industry: Healthcare

🏢 Company: Loyal👥 101-250💰 $33,500,000 Series B 8 months agoArtificial Intelligence (AI)Medical Machine Learning Information Technology Health Care

🗣️ Languages: English

⏳ Experience: 5 years

🪄 Skills: Data AnalysisSalesforceContent creationAnalytical SkillsReportingSales experienceMarketingLead GenerationDigital MarketingCRMSaaSA/B testing

Requirements:

Five years of demand/lead generation experience.
Experience working within a software-as-a-service (SaaS) company is preferred.
Experience with the healthcare industry is preferred.
Experience working within a high growth and/or ambiguous environment, with proven experience in a dynamic environment.
Bachelor's degree in Business, Marketing, a related field, or equivalent work experience.
Experience using sales and marketing automation tools, such as Salesforce, Hubspot, etc.

Responsibilities:

Own the lead generation process, including identifying and qualifying leads, managing data in Salesforce, and ensuring seamless lead handoff to the sales team for follow-up and conversion.
Collaborate with the sales team to align lead generation efforts with sales goals and ensure a smooth lead handoff process.
Develop and implement lead and demand generation strategies across multiple channels (email, content marketing, paid media, webinars, events, etc.)
Analyze and report on campaign performance, leveraging data and insights to refine strategies and tactics.
Oversee the management and optimization of marketing automation tools (HubSpot, Salesforces, Clay).
Develop compelling content and campaigns targeting key decision-makers in healthcare organizations, including health system executives and other stakeholders.
Report on pipeline-building metrics and forecast.
Identify process automation and optimization opportunities, focusing on scalability and driving significant growth.
Collaborate with Marketing to ensure proper lead management processes, metrics, and policies.
Maintain data integrity in Salesforce.com and other systems.
Develop best practices that align sales data quality with company initiatives.

Apply

Related Jobs

Apply

🔥 Demand Generation Manager

Posted about 9 hours ago

📍 United States

🧭 Full-Time

🔍 Sales & Marketing

🏢 Company: FURTHER

🔧 Requirements

At least 5+ years of experience scaling demand generation efforts, with a proven ability to drive measurable revenue growth and expand into new market segments.
Strong understanding of demand generation best practices, marketing automation tools (e.g., HubSpot), and the competitive landscape.
Expertise in using data and analytics to inform decision-making, optimize campaigns, and communicate performance metrics (e.g., MQL to SQL conversion rates, pipeline velocity, and demo requests).
Proven ability to design, execute, and manage multi-channel campaigns across digital, direct mail, in-person events, and industry conferences, driving demand and influencing key decision-makers.
Demonstrated experience collaborating cross-functionally with internal teams to ensure alignment and drive cohesive demand generation strategies.
Experience creating compelling content (e.g., case studies, thought leadership pieces, webinars) that resonates with high-level decision-makers in niche industries.
Excellent project management skills with a strong ability to balance multiple initiatives, ensuring timely execution and attention to detail.
Exceptional written and verbal communication skills, with the ability to engage stakeholders at all levels and present insights effectively.

💡 Responsibilities

Develop and execute a comprehensive demand generation strategy that directly targets the Owner-Operator audience to drive inbound demo requests.
Identify our Ideal Customer Profile (ICP) and develop strategic marketing initiatives that resonate with their business objectives, positioning Further as a must-have solution.
Design and execute multi-channel campaigns across digital, direct mail, in-person, and conferences to generate demand and drive high-value sales engagements.
Lead experimentation by testing and iterating on new demand generation tactics to build a strong market presence.
Own lead acquisition and nurturing through relationship-driven activations, events, and high-touch marketing efforts aligned with our ICP’s decision-making process.
Collaborate cross-functionally with sales, customer success, and product marketing to align strategies and convert marketing efforts into sales opportunities.
Establish and monitor key performance indicators (KPIs) with a clear focus on measuring inbound demo requests, engagement quality, and conversion impact.
Leverage targeted distribution channels to amplify demand generation efforts, prioritizing strategic activations over traditional performance marketing.
Present demand generation results and insights to senior leadership, demonstrating the impact on pipeline creation and shaping the future growth strategy.

Project ManagementBusiness DevelopmentData AnalysisSalesforceGoogle AnalyticsCross-functional Team LeadershipContent creationCommunication SkillsAnalytical SkillsSales experienceMarket ResearchData visualizationMarketingStakeholder managementLead GenerationStrategic thinkingDigital MarketingCRMA/B testing

Posted about 9 hours ago

Apply

🔥 Demand Generation Manager

Posted about 22 hours ago

📍 US, Canada

🧭 Full-Time

💸 75000.0 - 85000.0 USD per year

🔍 B2B SaaS marketing

🏢 Company: Orkes👥 11-50💰 $20,000,000 Series A about 1 year agoArtificial Intelligence (AI)Open Source Cloud Computing Apps

🔧 Requirements

3+ years of experience in demand generation, growth marketing, or digital marketing, with a track record of driving pipeline growth.
Expert in paid search, and hands-on experience with LinkedIn Ads, and other digital channels.
Deep understanding of ABM strategies, including account selection, personalized campaigns, and sales alignment.
Experience planning and executing in-person events with measurable impact on lead generation and pipeline acceleration.
Strong analytical skills—comfortable with data analysis, A/B testing, and reporting to optimize performance.
A results-driven mindset, with a passion for experimentation and a bias for action.

💡 Responsibilities

Develop and execute demand generation campaigns across digital channels, including paid search (Google, Meta), LinkedIn, and other performance marketing platforms.
Partner closely with the SDR team to drive account-based marketing (ABM) programs and engage high-value accounts.
Continuously test, measure, and optimize campaigns, using data-driven insights to refine targeting, messaging, and execution.
Plan and execute in-person events, including trade shows, industry conferences, and field events, ensuring seamless coordination and maximum ROI.
Collaborate with cross-functional teams to create compelling campaigns that resonate with our audience.
Own pipeline goals, ensuring marketing-driven leads and sales qualified opportunities (SQLs) contribute meaningfully to revenue growth.

SQLData AnalysisGoogle AnalyticsREST APIMarket ResearchMarketingLead GenerationDigital MarketingCRMA/B testing

Posted about 22 hours ago

Apply

🔥 Demand Generation Manager (US)

Posted 11 days ago

📍 United States

🔍 Retail tech, eCommerce, or SaaS

🏢 Company: Constructor

🔧 Requirements

3-5+ years of experience in B2B demand generation or growth marketing, preferably in retail tech, eCommerce, or SaaS.
Hands-on experience managing paid media campaigns (Google Ads, LinkedIn Ads), marketing automation tools, CRM (Salesforce).
Proven track record in driving pipeline and revenue growth through multichannel demand generation strategies.
Strong analytical mindset with the ability to interpret data, optimize campaigns, and present insights to stakeholders.
Excellent project management skills, with the ability to handle multiple initiatives in a fast-paced environment.
Exceptional communication and collaboration skills, working cross-functionally with sales, product, and operations teams.

💡 Responsibilities

Define and refine target audience segments within enterprise retail, leveraging data-driven insights.
Develop and execute multi-channel demand generation programs to generate high-quality pipeline.
Identify and implement new demand generation tactics to accelerate lead-to-opportunity conversion rates.
Plan, execute, and optimize Google Ads and LinkedIn Ads campaigns to drive brand awareness and high-quality conversions.
Create and manage email marketing campaigns to nurture prospects through the funnel.
Develop and execute webinars that engage target accounts and drive lead generation.
Partner with content and creative teams to develop high-impact campaign messaging and assets tailored to different buyer personas and funnel stages.
Manage marketing automation platforms to execute and optimize demand generation campaigns.
Work closely with SDR, Product, and Revenue Operations to align demand generation efforts with business goals.
Collaborate with Constructor’s paid agency to set up campaigns, track KPIs, optimize spend to accelerate conversions and pipeline generation.
Collaborate with marketing operations to improve lead scoring, attribution, and campaign performance tracking.
Continuously analyze campaign performance tracking Leads, QCs and key pipeline metrics.
Utilize marketing analytics tools to track and optimize campaign effectiveness.
Conduct A/B testing across email, ad copy, landing pages, and creative assets to improve conversion rates.

Data AnalysisSalesforceData visualizationMarketingLead GenerationDigital MarketingCRMA/B testing

Posted 11 days ago

Apply

🔥 Senior Demand Generation Manager

Posted 23 days ago

📍 United States

🧭 Full-Time

💸 162000.0 - 200000.0 USD per year

🔍 Cybersecurity

🏢 Company: Panther👥 101-250💰 $120,000,000 Series B over 3 years agoIT Infrastructure Open Source Analytics Cloud Security Cyber Security

🔧 Requirements

5+ years of B2B marketing experience, with at least 3 years focused on demand generation and a minimum of 3 years in cybersecurity
Prior experience operating in a direct sales model, partnering with enterprise sales teams
Prior success building and executing account based GTM programs
Hands-on: you can easily navigate your way through demand generation tools, including marketing automation and lead scoring software, ABM and other demand ops tools like Salesforce.
A proud data geek: numbers excite you, and you’re comfortable diving head first into complex reports and dashboards. Your analytical expertise allows you to turn data into insights and insights into high-performing campaigns.
A humble hard worker: no job is too big or too little.
A nice person: you’re adaptable, good-natured, and not easily rattled. You’ve got a solution-oriented mindset under pressure.
Fierce manager of time: you know the difference between the project that should take a week and the one that should take a day. And you don’t sacrifice quality along the way.

💡 Responsibilities

Develop and execute the demand generation strategy aligned with revenue targets and go-to-market priorities
Design, implement, and optimize integrated marketing campaigns across digital advertising, content marketing, email, events, and webinars
Own overall pipeline metrics and maintain regular reporting on campaign performance, lead quality, and revenue impact
Oversee the website and be responsible for traffic and conversion rates
Develop and execute the strategy for online reviews

CybersecurityData AnalysisSalesforce

Posted 23 days ago

Apply

🔥 Senior Digital Marketing and Demand Generation Manager (US Remote)

Posted 23 days ago

📍 United States

🧭 Full-Time

🔍 Software Development

🔧 Requirements

Proven track record of executing effective programs
Dynamic and creative skill set
Attention to detail

💡 Responsibilities

Manage multi-channel demand generation campaigns
Nurture campaigns and paid advertising campaigns
Spearhead cross-sell initiatives
Support website content

Content managementSEOCross-functional collaborationMarket ResearchLead GenerationDigital MarketingData analytics

Posted 23 days ago

Apply

🔥 Senior Demand Generation Manager

Posted 23 days ago

📍 United States, Canada, Europe

🧭 Full-Time

🔍 SaaS or developer-focused industries

🏢 Company: Sanity👥 51-200💰 Corporate over 2 years agoSoftware Development

🔧 Requirements

5+ years of experience in demand generation or event marketing within SaaS or developer-focused industries.
Event marketing experience is required, with a strong interest in expanding expertise in this area.
Strong communicator, able to effectively align stakeholders and collaborate across teams.
Proven ability to execute campaigns, driving pipeline through multi-channel programs.
Highly collaborative, with the ability to work across marketing, sales, and product teams.
Data-driven mindset, with experience measuring and optimizing marketing performance.
Familiarity with marketing automation and CRM tools (e.g., Marketo, Salesforce).
Ability to travel for in-person events as needed.

💡 Responsibilities

Plan and execute demand generation campaigns, including content syndication, email marketing, and nurture programs.
Lead and manage Sanity’s event marketing, including logistics for trade shows, field events, and sponsored industry events.
Own webinar execution, ensuring alignment with demand gen goals.
Collaborate with sales and marketing teams to maximize event impact on pipeline and lead conversion.
Analyze performance metrics and optimize programs for greater efficiency and effectiveness.
Plan and manage the execution of marketing programs, including events, webinars, and integrated campaigns, ensuring alignment with the Demand Generation strategy.
Coordinate logistics for in-person and virtual events, including vendor relationships, budgets, timelines, and deliverables.
Partner with internal teams (Content, Product Marketing, Sales) to align messaging, creative assets, and goals for each program.
Develop and maintain a comprehensive marketing program calendar to ensure visibility and coordination across teams.
Track, measure, and report on the performance of marketing programs to provide insights and recommendations for optimization.
Collaborate with Sales to ensure marketing programs support pipeline generation and conversion efforts.
Manage and streamline program workflows, ensuring all stakeholders are aligned and deliverables are met.
Continuously improve program processes for efficiency and scalability.

Project ManagementData AnalysisSalesforceCRM

Posted 23 days ago

Apply

🔥 Demand Generation Manager

Posted about 1 month ago

📍 United States

🧭 Full-Time

💸 125300.0 - 145000.0 USD per year

🔍 SaaS

🏢 Company: NetDocuments👥 251-500💰 Secondary Market almost 4 years agoCloud Data Services Email SaaS Enterprise Software Software

🔧 Requirements

5+ years of experience in B2B demand generation, ABM, or a similar role.
Proven track record of driving engagement and revenue through ABM strategies for enterprise or strategic accounts.
Strong understanding of marketing and sales alignment in an ABM framework.
Proficiency with marketing automation platforms (Marketo preferred) and CRM systems (Salesforce required).
Experience with implementing and using ABM tools such as Demandbase, 6sense, or similar platforms.
Exceptional project management skills and ability to manage multiple campaigns simultaneously.
Analytical mindset with expertise in campaign performance tracking and reporting.

💡 Responsibilities

Develop and execute tailored Account-Based Marketing (ABM) strategies for NetDocuments' largest prospect accounts.
Partner with sales teams to identify target accounts, create account plans, and align marketing efforts with sales objectives.
Design and deliver multi-channel campaigns (email, content, social, events, direct mail, etc.) that engage key personas within target accounts.
Build and manage personalized campaigns for strategic accounts, leveraging marketing automation tools (e.g., Marketo) and CRM (e.g., Salesforce).
Collaborate with content teams to develop account-specific assets, including case studies, whitepapers, and executive briefs.
Monitor and optimize campaigns to maximize engagement, lead generation, and pipeline creation.
Serve as the primary marketing liaison for enterprise account sales teams, ensuring alignment on goals, messaging, and outreach efforts.
Work with aftermarket and customer success teams to identify upsell and cross-sell opportunities within existing accounts.
Facilitate regular ABM meetings to review progress, share insights, and refine strategies.
Track and measure the performance of ABM campaigns, providing insights into engagement, pipeline contribution, and ROI.
Create account-level reports and dashboards to share progress and recommendations with internal stakeholders.
Use data to continuously refine ABM strategies and drive decision-making.
Leverage marketing and ABM tools (e.g., Demandbase, 6sense, or LinkedIn) to deliver targeted campaigns and gather insights.
Ensure seamless integration of ABM efforts with the broader marketing and sales tech stack.

Salesforce

Posted about 1 month ago

Apply

🔥 Demand Generation Manager (Remote)

Posted 2 months ago

📍 United States

🧭 Full-Time

💸 113500.0 - 175200.0 USD per year

🔍 B2B SaaS

🏢 Company: Careers at Drata

🔧 Requirements

5+ years of demand generation, paid media, paid search experience, preferably in a high-growth SaaS company or agency, with global market experience.
Experience using Google Analytics, Google AdWords, LinkedIn Campaign Manager, 6sense, and other core platforms.
Solid understanding of best practices for driving direct response through paid digital marketing.
Experience with CRM, databases & email automation tools (e.g., HubSpot, Salesforce, 6sense).
Strong collaboration skills with cross-functional teams including sales, SDR, and customer success.
Highly strategic, entrepreneurial, and data-driven with a growth mindset.
Self-starter, excels at multitasking in a fast-paced environment.

💡 Responsibilities

Develop and manage paid and performance media campaigns across North America and priority international markets on digital channels including LinkedIn, Twitter, Facebook, paid search (Google/Bing), 6sense, YouTube, and more.
Drive pipeline and customer growth by implementing best practices for acquiring new customers.
Draft and edit copy for ads, social media, website, and landing pages aligned with Drata’s value propositions.
Oversee external agency management to achieve pipeline and efficiency goals.
Collaborate with internal stakeholders to identify new growth channels and manage implementation plans.
Partner with Marketing Operations for reporting and analytics.
Conduct testing and experimentation with various paid channels and buyer journeys.
Manage the annual paid digital marketing budget for optimal performance.
Build account-based campaigns targeting the right personas and industries.
Execute and contribute to the development of marketing strategies and plans.

SalesforceGoogle AnalyticsDigital MarketingCRMBudget managementA/B testing

Posted 2 months ago

Apply

🔥 Senior Marketing Operations and Demand Generation Manager

Posted 4 months ago

📍 NY, CA, WA, MA

🧭 Full-Time

💸 148000 - 200000 USD per year

🔍 Residential mortgage market

🔧 Requirements

Proven experience in demand generation, lead generation, or digital marketing roles.
Strong understanding of marketing automation tools and platforms, preferably Hubspot.
Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions.
Experience managing websites, including SEO optimization and basic development tasks.
Familiarity with marketing operations, including database management and SFDC campaigns.
Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms.
Knowledge of social media platforms and experience managing social channels for business purposes.
Excellent analytical and problem-solving skills.
Strong written and verbal communication skills.
Ability to work independently and manage multiple projects simultaneously.
Experience with vendor management and contract negotiations is a plus.
Bachelor's degree in marketing, business, or a related field.

💡 Responsibilities

Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company.
Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement.
Manage and maintain the company website, including SEO optimization and development.
Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads.
Publish and monitor social media channels to drive engagement and increase brand visibility.
Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement.
Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions.

Data AnalysisGoogle AnalyticsGoCommunication SkillsAnalytical SkillsCollaborationProblem SolvingSEOAttention to detailOrganizational skillsTime ManagementWritten communicationMultitasking

Posted 4 months ago

Apply