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Demand Generation Manager

Posted about 9 hours agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: United States

🔍 Industry: Sales & Marketing

🏢 Company: FURTHER

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementBusiness DevelopmentData AnalysisSalesforceGoogle AnalyticsCross-functional Team LeadershipContent creationCommunication SkillsAnalytical SkillsSales experienceMarket ResearchData visualizationMarketingStakeholder managementLead GenerationStrategic thinkingDigital MarketingCRMA/B testing

Requirements:
  • At least 5+ years of experience scaling demand generation efforts, with a proven ability to drive measurable revenue growth and expand into new market segments.
  • Strong understanding of demand generation best practices, marketing automation tools (e.g., HubSpot), and the competitive landscape.
  • Expertise in using data and analytics to inform decision-making, optimize campaigns, and communicate performance metrics (e.g., MQL to SQL conversion rates, pipeline velocity, and demo requests).
  • Proven ability to design, execute, and manage multi-channel campaigns across digital, direct mail, in-person events, and industry conferences, driving demand and influencing key decision-makers.
  • Demonstrated experience collaborating cross-functionally with internal teams to ensure alignment and drive cohesive demand generation strategies.
  • Experience creating compelling content (e.g., case studies, thought leadership pieces, webinars) that resonates with high-level decision-makers in niche industries.
  • Excellent project management skills with a strong ability to balance multiple initiatives, ensuring timely execution and attention to detail.
  • Exceptional written and verbal communication skills, with the ability to engage stakeholders at all levels and present insights effectively.
Responsibilities:
  • Develop and execute a comprehensive demand generation strategy that directly targets the Owner-Operator audience to drive inbound demo requests.
  • Identify our Ideal Customer Profile (ICP) and develop strategic marketing initiatives that resonate with their business objectives, positioning Further as a must-have solution.
  • Design and execute multi-channel campaigns across digital, direct mail, in-person, and conferences to generate demand and drive high-value sales engagements.
  • Lead experimentation by testing and iterating on new demand generation tactics to build a strong market presence.
  • Own lead acquisition and nurturing through relationship-driven activations, events, and high-touch marketing efforts aligned with our ICP’s decision-making process.
  • Collaborate cross-functionally with sales, customer success, and product marketing to align strategies and convert marketing efforts into sales opportunities.
  • Establish and monitor key performance indicators (KPIs) with a clear focus on measuring inbound demo requests, engagement quality, and conversion impact.
  • Leverage targeted distribution channels to amplify demand generation efforts, prioritizing strategic activations over traditional performance marketing.
  • Present demand generation results and insights to senior leadership, demonstrating the impact on pipeline creation and shaping the future growth strategy.
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