Senior Marketing Operations and Demand Generation Manager

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Requirements:

• Proven experience in demand generation, lead generation, or digital marketing roles.
• Strong understanding of marketing automation tools and platforms, preferably Hubspot.
• Proficiency in utilizing data and analytics to measure marketing performance and make data-driven decisions.
• Experience managing websites, including SEO optimization and basic development tasks.
• Familiarity with marketing operations, including database management and SFDC campaigns.
• Demonstrated ability to execute and optimize paid advertising campaigns across multiple platforms.
• Knowledge of social media platforms and experience managing social channels for business purposes.
• Excellent analytical and problem-solving skills.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously.
• Experience with vendor management and contract negotiations is a plus.
• Bachelor's degree in marketing, business, or a related field.

Responsibilities:

• Develop and implement strategies to support upcoming marketing campaigns and initiatives that generate leads and drive revenue for the company.
• Utilize data and analytics to measure the effectiveness of demand generation initiatives and identify areas for improvement.
• Manage and maintain the company website, including SEO optimization and development.
• Execute and optimize paid advertising campaigns, including LinkedIn, display, and native ads.
• Publish and monitor social media channels to drive engagement and increase brand visibility.
• Provide weekly reporting on marketing metrics and key performance indicators (KPIs) to track progress and identify areas for improvement.
• Manage vendor relationships and contracts, including holding ongoing meetings and strategy discussions.