Senior Demand Generation Manager

View full description

Requirements:

• 5+ years of experience in demand generation or event marketing within SaaS or developer-focused industries.
• Event marketing experience is required, with a strong interest in expanding expertise in this area.
• Strong communicator, able to effectively align stakeholders and collaborate across teams.
• Proven ability to execute campaigns, driving pipeline through multi-channel programs.
• Highly collaborative, with the ability to work across marketing, sales, and product teams.
• Data-driven mindset, with experience measuring and optimizing marketing performance.
• Familiarity with marketing automation and CRM tools (e.g., Marketo, Salesforce).
• Ability to travel for in-person events as needed.

Responsibilities:

• Plan and execute demand generation campaigns, including content syndication, email marketing, and nurture programs.
• Lead and manage Sanity’s event marketing, including logistics for trade shows, field events, and sponsored industry events.
• Own webinar execution, ensuring alignment with demand gen goals.
• Collaborate with sales and marketing teams to maximize event impact on pipeline and lead conversion.
• Analyze performance metrics and optimize programs for greater efficiency and effectiveness.
• Plan and manage the execution of marketing programs, including events, webinars, and integrated campaigns, ensuring alignment with the Demand Generation strategy.
• Coordinate logistics for in-person and virtual events, including vendor relationships, budgets, timelines, and deliverables.
• Partner with internal teams (Content, Product Marketing, Sales) to align messaging, creative assets, and goals for each program.
• Develop and maintain a comprehensive marketing program calendar to ensure visibility and coordination across teams.
• Track, measure, and report on the performance of marketing programs to provide insights and recommendations for optimization.
• Collaborate with Sales to ensure marketing programs support pipeline generation and conversion efforts.
• Manage and streamline program workflows, ensuring all stakeholders are aligned and deliverables are met.
• Continuously improve program processes for efficiency and scalability.