Senior Demand Generation Manager

Posted 23 days agoViewed

💎 Seniority level: Manager, 5+ years

📍 Location: United States

💸 Salary: 162000.0 - 200000.0 USD per year

🔍 Industry: Cybersecurity

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: CybersecurityData AnalysisSalesforce

5+ years of B2B marketing experience, with at least 3 years focused on demand generation and a minimum of 3 years in cybersecurity
Prior experience operating in a direct sales model, partnering with enterprise sales teams
Prior success building and executing account based GTM programs
Hands-on: you can easily navigate your way through demand generation tools, including marketing automation and lead scoring software, ABM and other demand ops tools like Salesforce.
A proud data geek: numbers excite you, and you’re comfortable diving head first into complex reports and dashboards. Your analytical expertise allows you to turn data into insights and insights into high-performing campaigns.
A humble hard worker: no job is too big or too little.
A nice person: you’re adaptable, good-natured, and not easily rattled. You’ve got a solution-oriented mindset under pressure.
Fierce manager of time: you know the difference between the project that should take a week and the one that should take a day. And you don’t sacrifice quality along the way.

Develop and execute the demand generation strategy aligned with revenue targets and go-to-market priorities
Design, implement, and optimize integrated marketing campaigns across digital advertising, content marketing, email, events, and webinars
Own overall pipeline metrics and maintain regular reporting on campaign performance, lead quality, and revenue impact
Oversee the website and be responsible for traffic and conversion rates
Develop and execute the strategy for online reviews

Posted 23 days ago

📍 United States, Canada, Europe

🧭 Full-Time

🔍 SaaS or developer-focused industries

🏢 Company: Sanity👥 51-200💰 Corporate over 2 years agoSoftware Development

🔧 Requirements

5+ years of experience in demand generation or event marketing within SaaS or developer-focused industries.
Event marketing experience is required, with a strong interest in expanding expertise in this area.
Strong communicator, able to effectively align stakeholders and collaborate across teams.
Proven ability to execute campaigns, driving pipeline through multi-channel programs.
Highly collaborative, with the ability to work across marketing, sales, and product teams.
Data-driven mindset, with experience measuring and optimizing marketing performance.
Familiarity with marketing automation and CRM tools (e.g., Marketo, Salesforce).
Ability to travel for in-person events as needed.

💡 Responsibilities

Plan and execute demand generation campaigns, including content syndication, email marketing, and nurture programs.
Lead and manage Sanity’s event marketing, including logistics for trade shows, field events, and sponsored industry events.
Own webinar execution, ensuring alignment with demand gen goals.
Collaborate with sales and marketing teams to maximize event impact on pipeline and lead conversion.
Analyze performance metrics and optimize programs for greater efficiency and effectiveness.
Plan and manage the execution of marketing programs, including events, webinars, and integrated campaigns, ensuring alignment with the Demand Generation strategy.
Coordinate logistics for in-person and virtual events, including vendor relationships, budgets, timelines, and deliverables.
Partner with internal teams (Content, Product Marketing, Sales) to align messaging, creative assets, and goals for each program.
Develop and maintain a comprehensive marketing program calendar to ensure visibility and coordination across teams.
Track, measure, and report on the performance of marketing programs to provide insights and recommendations for optimization.
Collaborate with Sales to ensure marketing programs support pipeline generation and conversion efforts.
Manage and streamline program workflows, ensuring all stakeholders are aligned and deliverables are met.
Continuously improve program processes for efficiency and scalability.

Project ManagementData AnalysisSalesforceCRM

Posted 23 days ago