Demand Generation Manager (Remote)

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Requirements:

• 5+ years of demand generation, paid media, paid search experience, preferably in a high-growth SaaS company or agency, with global market experience.
• Experience using Google Analytics, Google AdWords, LinkedIn Campaign Manager, 6sense, and other core platforms.
• Solid understanding of best practices for driving direct response through paid digital marketing.
• Experience with CRM, databases & email automation tools (e.g., HubSpot, Salesforce, 6sense).
• Strong collaboration skills with cross-functional teams including sales, SDR, and customer success.
• Highly strategic, entrepreneurial, and data-driven with a growth mindset.
• Self-starter, excels at multitasking in a fast-paced environment.

Responsibilities:

• Develop and manage paid and performance media campaigns across North America and priority international markets on digital channels including LinkedIn, Twitter, Facebook, paid search (Google/Bing), 6sense, YouTube, and more.
• Drive pipeline and customer growth by implementing best practices for acquiring new customers.
• Draft and edit copy for ads, social media, website, and landing pages aligned with Drata’s value propositions.
• Oversee external agency management to achieve pipeline and efficiency goals.
• Collaborate with internal stakeholders to identify new growth channels and manage implementation plans.
• Partner with Marketing Operations for reporting and analytics.
• Conduct testing and experimentation with various paid channels and buyer journeys.
• Manage the annual paid digital marketing budget for optimal performance.
• Build account-based campaigns targeting the right personas and industries.
• Execute and contribute to the development of marketing strategies and plans.