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Demand Generation Manager

Posted about 8 hours agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: Canada

💸 Salary: 90000.0 - 120000.0 CAD per year

🔍 Industry: FinTech

🏢 Company: Bankjoy👥 51-100💰 about 2 years agoFinancial ServicesFinance

⏳ Experience: 5+ years

🪄 Skills: Project ManagementData AnalysisGoogle AnalyticsContent creationSEOMarket ResearchMarketingStakeholder managementLead GenerationDigital MarketingCRMA/B testing

Requirements:
  • 5+ years of B2B event marketing experience, with at least 2 years in financial services or technology
  • Proven track record managing large customer conferences (200+ attendees) and complex trade show programs
  • Experience developing integrated marketing campaigns to drive event success
  • Strong project management skills with ability to manage multiple concurrent projects
  • Exceptional stakeholder management and communication abilities
  • Data-driven approach to measuring and optimizing event ROI
  • Bachelor's degree in Marketing, Communications, or related field
Responsibilities:
  • Own implementation and optimization of Hubspot marketing automation platform
  • Develop and maintain lead scoring frameworks, nurture flows, and attribution modeling
  • Build and optimize marketing and sales handoff processes
  • Create dashboards and reporting systems to track KPIs and campaign performance
  • Manage relationships with demand generation agencies and contractors
  • Brief and oversee external content creators, copywriters, and campaign specialists
  • Establish KPIs and success metrics for agency partnerships
  • Ensure consistent quality and brand voice across external resources
  • Design and execute integrated demand generation campaigns across digital channels
  • Manage marketing qualified lead (MQL) targets and pipeline contribution goals
  • Develop account-based marketing (ABM) strategies for key verticals
  • Collaborate with content team to create compelling campaign assets
  • Work with events team to maximize lead generation from conferences and webinars
  • Partner with product marketing to align campaigns with product launches and initiatives
  • Own marketing analytics and performance reporting
  • Implement A/B testing and optimization strategies
  • Track and optimize campaign ROI and cost per lead
  • Develop insights to inform marketing strategy and budget allocation
  • Create executive-level reporting on marketing's impact on pipeline and revenue
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