Demand Generation Manager

Posted 3 days agoViewed

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💎 Seniority level: Manager, 3+ years

📍 Location: Canada, United Kingdom, Portugal, Spain, Brazil

🔍 Industry: SaaS

🏢 Company: BrandBastion👥 101-250💰 Seed about 9 years agoAdvertising Marketing

🗣️ Languages: English

⏳ Experience: 3+ years

🪄 Skills: Data AnalysisSalesforceProduct AnalyticsContent creationCommunication SkillsAnalytical SkillsSEORESTful APIsExcellent communication skillsAccount ManagementSales experienceData visualizationMarketingLead GenerationDigital MarketingCRMA/B testing

Requirements:

Proven track record of leading demand generation campaigns in a SaaS startup or scale-up.
Experience scaling inbound marketing through paid media, SEO, email marketing, and content.
Strong understanding of ABM (Account-Based Marketing) strategies.
Expertise in paid media (Google Ads, LinkedIn Ads, Meta, etc.).
Data analysis and conversion rate optimization skills.
Proficiency in marketing automation platforms (preferably HubSpot).
Experience using sales intelligence and outreach tools (We use ZoomInfo, Clay, and Lemlist).

Responsibilities:

Design and execute multi-channel marketing campaigns that attract, engage, and convert high-value prospects.
Develop Account-Based Marketing (ABM) initiatives to target and accelerate key accounts.
Create compelling marketing assets—landing pages, email campaigns, and ad creatives—to support inbound and outbound efforts.
Own our paid media strategy across Google, LinkedIn, Meta, and emerging channels.
Optimize budgets, audience targeting, and creatives to maximize ROI and pipeline growth.
Run continuous A/B testing on messaging, landing pages, and segmentation to improve conversion rates.
Collaborate with sales to develop outbound prospecting strategies that drive pipeline growth.
Create and implement personalized outreach sequences across email, LinkedIn, and other engagement platforms.
Use scalable tools and processes to enhance efficiency while maintaining hyper-personalized outreach.
Maximize every lead through a mix of email, paid retargeting, and automation to keep prospects engaged.
Implement engagement-triggered follow-ups to reach the right prospects at the right time.
Leverage marketing automation and sales intelligence tools to identify and act on real-time intent signals.
Measure campaign impact on pipeline and revenue, ensuring marketing spend drives business growth.
Experiment with new channels, strategies, and audience segments to unlock untapped opportunities.
Optimize conversion funnels and continuously refine approaches to scale impact efficiently.

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