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Product Marketing Manager

Posted about 1 month agoViewed

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💎 Seniority level: Manager, 3-5 years

📍 Location: United States, Canada, Latin America, U.S. time zones

💸 Salary: 110000.0 - 150000.0 USD per year

🔍 Industry: Fraud prevention, identity, cybersecurity

🏢 Company: Fingerprint👥 101-250💰 $33,000,000 Series C over 1 year agoFraud DetectionCyber SecuritySoftware

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: Product ManagementCommunication SkillsAnalytical SkillsCollaborationMarket Research

Requirements:
  • 3-5 years of product marketing experience, with a strong background in product launches and GTM strategy.
  • Technical aptitude - Ability to explain complex technologies in a simple, compelling manner.
  • Startup experience is a must
  • Strong analytical and strategic thinking skills, with the ability to interpret market trends, customer insights, and competitive intelligence.
  • Excellent communication, storytelling, and presentation skills.
  • Proven ability to collaborate cross-functionally with product, sales, and marketing teams.
  • Self-starter with a results-driven mindset, comfortable working in a fast-paced, high-growth environment.
Responsibilities:
  • Develop and execute comprehensive GTM strategies for new product launches, ensuring alignment across product, marketing, sales, and customer success teams.
  • Define target audiences and craft messaging that clearly articulates Fingerprint’s value proposition.
  • Create launch assets, including product positioning documents, sales enablement materials, and marketing collateral.
  • Train internal teams on new product capabilities, competitive positioning, and messaging.
  • Act as the voice of the customer, gathering insights on product usage and providing feedback to the product team.
  • Work closely with Product Managers to ensure product roadmap decisions align with user needs and market opportunities.
  • Translate technical product capabilities into compelling value propositions tailored for different audiences.
  • Monitor and analyze the market landscape to identify trends, opportunities, and competitive threats.
  • Develop battle cards, competitive analysis reports, and materials to enable sales and marketing teams.
  • Conduct ongoing customer and market research to refine messaging and positioning.
  • Collaborate with the marketing team to develop integrated campaigns that support Fingerprint’s growth strategy.
  • Ensure consistent messaging across all marketing channels, including website content, sales collateral, and thought leadership pieces.
  • Support demand generation initiatives by providing strategic input on messaging and content development.
  • Work with sales enablement to create training materials, presentations, and sales collateral.
  • Partner with customer success to gather feedback, testimonials, and use cases that inform product positioning and go-to-market efforts.
  • Align closely with marketing and product teams to drive successful product adoption and awareness.
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