G2

👥 501-1000💰 $157,000,000 Series D over 3 years ago🫂 Last layoff over 4 years agoConsumer ReviewsMarketplaceBusiness IntelligenceB2BEnterprise SoftwareMarketing AutomationSoftware💼 Private Company
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G2 is a technology company focused on harnessing data to enhance sales and marketing strategies. With a commitment to providing valuable insights, G2 is currently seeking a Senior Research Analyst to join their team.

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📍 United States

🧭 Full-Time

🔍 Software marketplace

  • 3-5 years of experience in digital marketing, preferably in paid acquisition channels or B2B demand generation.
  • A data-driven approach to performance tracking, A/B testing, reporting, and campaign optimization.
  • Strong written and verbal communication skills.
  • Ability to work US-based hours across different time zones.

  • Own G2's global digital channel activation, execution, performance reporting, analysis, and optimization.
  • Align with field marketing to develop multi-channel digital strategies targeting marketing qualified opportunities.
  • Manage SEM campaigns, social advertising, account-based marketing, and collaborate with marketing operations on dashboards.
  • Optimize conversion rates and create landing pages while exploring audience development and segmentation.

SalesforceGoogle AnalyticsSEODigital MarketingA/B testing

Posted 28 days ago
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