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Principal Product Marketing Manager

Posted 2 days agoViewed

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💎 Seniority level: Principal, 7 years

📍 Location: United States

🔍 Industry: Software Development

🏢 Company: G2👥 501-1000💰 $157,000,000 Series D almost 4 years ago🫂 Last layoff over 4 years agoConsumer ReviewsMarketplaceBusiness IntelligenceB2BEnterprise SoftwareMarketing AutomationSoftware

🗣️ Languages: English

⏳ Experience: 7 years

🪄 Skills: LeadershipData AnalysisProduct ManagementCommunication SkillsMarket ResearchMarketingStakeholder management

Requirements:
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • At least 7 years of experience in product marketing, preferably in technology and software marketplaces.
  • Proven track record of developing and executing successful go-to-market strategies.
  • Strong understanding of AI and data-driven solutions.
  • Excellent communication, writing, presentation, and interpersonal skills.
  • Ability to influence stakeholders and build consensus.
  • Experience aligning product development efforts to revenue targets.
  • Experience in the development of AI Agents and AI solutions.
Responsibilities:
  • Develop Compelling Product Positioning and Messaging with Messaging Houses: Create differentiated and impactful messaging for Buyer Intent Data, Marketing Solutions, and Data Solutions, ensuring alignment with G2's overall brand strategy (20%).
  • Market Differentiation: Conduct competitor analysis and market research to identify opportunities for differentiation and growth (10%).
  • Value Proposition Design: Craft foundational narratives that resonate with a variety of audiences and business leaders, highlighting the unique benefits of our solutions (20%).
  • Content Creation: Develop a wide range of customer-facing assets, such as whitepapers, solutions guides, and datasheets to communicate the value and differentiation of our solutions (5%).
  • Go-to-Market Strategy Development: Lead the creation and execution of marketing requirements documents focused on a variety of buyer and seller audiences, including the launch of new solutions (10%).
  • Product Launch Planning: Oversee the development of comprehensive product launch plans, roadmap items, including pricing and packaging, ensuring successful execution and alignment with overall business goals (15%).
  • Data Analytics and ROI: Leverage product data, market research, revenue potential, adoption, and usage data to drive customer ROI, realizing both customer value and incremental revenue. (10%)
  • Cross-Functional Collaboration: Collaborate with Sales, Product Management, and Customer Success teams to ensure alignment and effective execution of marketing strategies (5%).
  • Team Leadership: Mentor and guide junior marketing team members to enhance their skills and performance (5%).
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