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🔍 Software Development
🏢 Company: G2👥 501-1000💰 $157,000,000 Series D almost 4 years ago🫂 Last layoff over 4 years agoConsumer ReviewsMarketplaceBusiness IntelligenceB2BEnterprise SoftwareMarketing AutomationSoftware
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 7 years of experience in product marketing, preferably in technology and software marketplaces.
- Proven track record of developing and executing successful go-to-market strategies.
- Strong understanding of AI and data-driven solutions.
- Excellent communication, writing, presentation, and interpersonal skills.
- Ability to influence stakeholders and build consensus.
- Experience aligning product development efforts to revenue targets.
- Experience in the development of AI Agents and AI solutions.
- Develop Compelling Product Positioning and Messaging with Messaging Houses: Create differentiated and impactful messaging for Buyer Intent Data, Marketing Solutions, and Data Solutions, ensuring alignment with G2's overall brand strategy (20%).
- Market Differentiation: Conduct competitor analysis and market research to identify opportunities for differentiation and growth (10%).
- Value Proposition Design: Craft foundational narratives that resonate with a variety of audiences and business leaders, highlighting the unique benefits of our solutions (20%).
- Content Creation: Develop a wide range of customer-facing assets, such as whitepapers, solutions guides, and datasheets to communicate the value and differentiation of our solutions (5%).
- Go-to-Market Strategy Development: Lead the creation and execution of marketing requirements documents focused on a variety of buyer and seller audiences, including the launch of new solutions (10%).
- Product Launch Planning: Oversee the development of comprehensive product launch plans, roadmap items, including pricing and packaging, ensuring successful execution and alignment with overall business goals (15%).
- Data Analytics and ROI: Leverage product data, market research, revenue potential, adoption, and usage data to drive customer ROI, realizing both customer value and incremental revenue. (10%)
- Cross-Functional Collaboration: Collaborate with Sales, Product Management, and Customer Success teams to ensure alignment and effective execution of marketing strategies (5%).
- Team Leadership: Mentor and guide junior marketing team members to enhance their skills and performance (5%).
LeadershipData AnalysisProduct ManagementCommunication SkillsMarket ResearchMarketingStakeholder management
Posted about 24 hours ago
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