Principal Product Marketing Manager

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Requirements:

• 8+ years of experience in marketing, with a strong emphasis on product marketing.
• Demonstrated experience developing GTM strategies for B2B SaaS.
• Experience building, executing, and scaling cross-functional marketing programs.
• Excellent leadership and team management abilities.
• Scrappy and innovative thinking.
• Self-motivated and driven to work independently.
• Strong desire to contribute to a larger vision.
• Excellent communication skills to work closely with the CEO and lead the marketing team.
• Bonus: Formal training in Product Marketing from the Pragmatic Institute or similar.
• Bonus: Adept at growth hacking.

Responsibilities:

• Develop GTM strategy, including product positioning, messaging, and distribution.
• Act as the voice of the customer; generate customer and market research to inform our product roadmap.
• Conceptualize, develop and implement innovative marketing campaigns in collaboration with the CEO.
• Manage SEO, content generation, advertising, social media, and growth hacking initiatives.
• Foster strong relationships with external partners and oversee their work.
• Build and manage our product marketing team as we grow.
• Identify KPIs for yourself and the marketing team in collaboration with the CEO.