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Sr. Product Marketing Manager

Posted 3 days agoViewed

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💎 Seniority level: Senior, 7+ years

📍 Location: US

💸 Salary: 105000.0 - 157500.0 USD per year

🔍 Industry: SaaS

🏢 Company: Bloomerang

🗣️ Languages: English

⏳ Experience: 7+ years

🪄 Skills: Data AnalysisProduct ManagementSalesforceCross-functional Team LeadershipProduct AnalyticsCommunication SkillsRESTful APIsPresentation skillsMarket ResearchData visualizationMarketingStakeholder managementStrategic thinkingCustomer SuccessSaaS

Requirements:
  • 7+ years of product marketing experience along with a strong track record in a SaaS environment
  • Bachelor’s degree in business, marketing, market research or relevant industry experience
  • Excellent interpersonal skills and the ability to collaborate and manage cross-functionally
  • Strong presentation skills and ability to concisely and clearly communicate ideas
  • Demonstrated problem solving and critical thinking skills
  • Ability to understand industry concepts and product information and transform into compelling messages and marketing strategies that drive results.
Responsibilities:
  • Conduct primary research and optimize product buyer personas
  • Document buyer’s journey and create message map
  • Craft a product narrative that articulates the value of our solution and how it fits into our broader portfolio message
  • Refine positioning and messaging that differentiates from alternative solutions
  • Collaborate with cross-functional stakeholders to uncover testimonials, data, and other proof points that reinforce our position and message.
  • Own product and feature launches and lead cross-functional team to launch readiness
  • Work with Sales leadership to develop message training and enablement materials that support the sales motion
  • Develop sales enablement materials tailored to the needs of our Channel Partners
  • Monitor and update ideal customer profile and product segmentation strategies
  • Develop briefing materials and serve as point of contact for industry press and influencers
  • Partner with the Market Insights team to monitor the competitive landscape and provide insight and analysis. Identify our strengths and weaknesses relative to the competition and arm the sales team with the plays and tactics to win.
  • Partner with Corporate Communications team to create product content such as case studies, videos, website copy and blog posts
  • Act as the Subject Matter Expert (SME) for the portfolio, actively contributing to virtual and in-person events through engaging presentations and expert insights.
  • Support pricing and packaging decisions with research and market insights
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