- Own the earned media strategy and build a proactive pipeline that turns product launches, data, and research findings into pitch-ready stories.
- Lead media relations and pitching across tier, technology, and nonprofit trade press, building and maintaining reporter relationships.
- Evaluate outlet and placement opportunities using share-of-voice impact and AI-citation visibility (GEO/AEO).
- Write and place bylines, op-eds, and press releases, working with executives to shape their points of view into pitch-ready copy.
- Manage trendjacking responses when news cycles create an opening for Bloomerang's point of view.
- Manage the awards submission calendar and coordinate materials and applications with internal stakeholders.
- Track placements, share of voice, and coverage quality, distinguishing earned coverage from paid or sponsored activity in reporting.
- Pitch podcasts and Substack placements as extensions of the earned media strategy.
- Use AI tools to personalize pitches, monitor media opportunities, and draft bylines and award submissions while maintaining brand voice and editorial quality.
Writing