- Define and evolve paid media strategy aligned to revenue targets.
- Develop annual and quarterly acquisition plans.
- Lead testing roadmap across channels including AI-driven experimentation.
- Forecast spend, performance, and ROI using AI-assisted modeling.
- Manage agency relationships, performance benchmarks, and scope.
- Partner cross-functionally with Sales, RevOps, and Brand teams.
- Build dashboards and attribution insights for executive reporting.
- Allocate and optimize significant paid media budget.
Salesforce