Senior Lead Product Marketing Manager, Programmatic & 3P Partnerships

Posted 5 days agoViewed

💎 Seniority level: Senior, 10+ years

📍 Location: US

💸 Salary: 151634.0 - 312188.0 USD per year

🏢 Company: Pinterest👥 5001-10000💰 Post-IPO Equity over 2 years ago🫂 Last layoff about 2 years agoInternet Social Network Software Social Media Social Bookmarking

🗣️ Languages: English

⏳ Experience: 10+ years

🪄 Skills: LeadershipProject ManagementBusiness DevelopmentData AnalysisProduct ManagementCross-functional Team LeadershipCommunication SkillsSales experienceMarketingStrategic thinkingDigital MarketingFinancial analysisCustomer Success

Requirements:

10+ years of total experience in brand or performance advertising
Deep subject matter expertise of ad tech ecosystem and programmatic advertising
Direct experience driving programmatic growth through third party partners, specifically: Demand Side Platforms (DPSs), Supply Side Platforms (SSPs), Ad Exchanges, Marketing Agencies
Deep understanding of buyside and sellside monetization strategies

Responsibilities:

Shape product direction through market analysis, research, and collaboration with teams.
Assess capabilities of programmatic ad products through analysis.
Serve as a voice for customers.
Drive cross-functional alignment throughout the go-to-market process.
Define the messaging, positioning, and launch plan for new advertising products.
Use data and insights to drive adoption.
Educate and inspire internal and external teams on Pinterest’s solutions.
Develop market understanding to build business requirements for new products.
Build cross-functional relationships.
Develop and execute programs that drive programmatic revenue.
Define company-wide go to market strategy for programmatic solutions.

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