Marketing Manager

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💎 Seniority level: Manager, 5+ years

📍 Location: United States

🔍 Industry: Workday ecosystem

🏢 Company: Skillcentrix👥 11-50💰 Seed over 3 years agoConsulting

⏳ Experience: 5+ years

🪄 Skills: Project ManagementCommunication SkillsCollaborationLead Generation

Requirements:

5+ years of experience in marketing roles, preferably in the Workday ecosystem.
Proven track record of success in generating leads, driving website traffic, and achieving marketing goals.
Strong understanding of B2B marketing principles and practices.
Deep expertise in event marketing, partner marketing, and demand generation.
Excellent communication, presentation, and storytelling skills.
Ability to manage multiple projects simultaneously and prioritize effectively.
Passion for the Workday ecosystem and a desire to make a positive impact on the talent landscape.
Strategic thinker with a creative and resourceful approach to problem-solving.
Ability to travel up to 20% (travel is infrequent but does happen from time to time).

Responsibilities:

Develop and execute a comprehensive marketing strategy aligned with the company's overall business goals.
Manage all aspects of event marketing, including planning, execution, and measurement of events in the Workday ecosystem.
Build and implement successful partner marketing programs to drive lead generation and revenue growth.
Oversee demand generation activities, including website optimization, content marketing, and lead nurturing campaigns.
Manage the company website and ensure it is a valuable resource for clients and prospects.
Collaborate with the sales team to ensure alignment and support marketing initiatives.
Contribute to and shape the company culture, potentially acting as a culture ambassador.
Build strong, trusted relationships with partners, Workday leadership, and the 'Skill Squad'.

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