Senior Partner Marketing Manager

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Requirements:

• 6+ years of experience in partner marketing or a related role within SaaS or B2B organizations.
• Proven success in launching and scaling B2B partner engagement and event marketing programs that drive measurable revenue impact.
• Strong ability to build relationships and influence cross-functional teams, partners, and stakeholders across all levels.
• Experience in developing and executing co-marketing campaigns that align with partner and company goals.
• Expertise in event strategy, planning, and execution, including trade shows, webinars, and industry conferences.
• Strong analytical mindset, with the ability to track and measure marketing performance, optimize programs, and demonstrate ROI.
• Exceptional communication and presentation skills, with experience engaging senior executives and partners.
• Ability to thrive in a fast-paced, dynamic environment, quickly adapting to new business priorities and market changes.
• Bachelor’s degree in marketing, business, communications, or a related field (MBA preferred).

Responsibilities:

• Develop and Execute ABM campaigns in partnership with the demand team targeting building of pipeline for onboarding new agencies and systems integrators.
• Work closely with Partner Managers to educate and empower partners with marketing materials, joint messaging, and training programs to enhance their excitement in Sinch solutions and ability to sell.
• Create compelling marketing content, case studies, and sales enablement tools that resonate with partners and their customers in partnership with regional customer marketing team and the global partner team.
• Lead and execute co-branded marketing campaigns with select partners to drive partner-sourced revenue. This may include demand generation, digital advertising, speaking engagements, webinars, and email marketing.
• Set up and track total partner-influenced pipeline ($X in influenced deals per quarter); % increase in partner-sourced revenue YoY; Partner engagement trends over time (active vs. inactive partners); ROI of partner marketing initiatives (budget vs. revenue impact).